Brand & Growth Leader - Barcelona (Hybrid)

Vbet; Barcelona; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Vbet in Barcelona, Catalonia is seeking an experienced Director of Marketing and Communication to lead strategic initiatives that build brand equity, drive customer acquisition, and strengthen stakeholder relationships.

You will shape brand narratives, oversee multi-channel campaigns, and mentor a high-performing team, all within a hybrid work model that balances in-office collaboration in Barcelona with remote flexibility.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, or related field.
• 10+ years of progressive marketing and communications leadership experience.
• Proven success in developing and executing impactful marketing strategies for B2B or B2C markets.
• Expertise in brand management, digital marketing, content strategy, public relations, and advertising.
• Strong leadership with experience managing and developing teams.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working within a hybrid work environment and managing distributed teams.
• Fluency in Spanish and English required; Catalan proficiency is a significant advantage.

Responsibilities

• Develop and implement marketing and communication strategies aligned with business objectives.
• Oversee all aspects of brand management, including positioning, messaging, and visual identity.
• Lead the planning and execution of integrated marketing campaigns across digital, traditional, and event channels.
• Manage the marketing budget, ensuring optimal allocation of resources and a strong ROI.
• Build and mentor a talented marketing and communications team, fostering a collaborative and innovative environment.
• Oversee public relations and media relations efforts to enhance brand reputation and visibility.
• Analyze market trends, customer insights, and competitive landscapes to identify opportunities and threats.
• Collaborate closely with sales, product development, and other key departments to ensure cohesive go-to-market strategies.
• Measure and report on the effectiveness of marketing and communication initiatives.

Skills

Strategic leadership

Marketing leadership

Analytical skills

Communication skills

Team development

Presentation skills

Bilingual English/Spanish

Education

Master's degree in Marketing, MBA or related field

Tools

CRM platforms

Advertising platforms

Analytics tools

Job description

Vbet in Barcelona, Catalonia is seeking an experienced Director of Marketing and Communication to lead strategic initiatives that build brand equity, drive customer acquisition, and strengthen stakeholder relationships.

You will shape brand narratives, oversee multi-channel campaigns, and mentor a high-performing team, all within a hybrid work model that balances in-office collaboration in Barcelona with remote flexibility.