Brand Experience & Community Engagement Manager

Clicktalent; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading international brand is seeking a Brand Experience & Community Engagement Manager to drive in-store events and amplify brand presence through strategic PR. This hybrid role requires creativity, strong organizational skills, and a passion for community engagement. Ideal candidates will have a background in marketing or event management and be fluent in both Spanish and English.

Formación

• 3+ years of experience in community engagement, event production, or public relations.
• Fluency in Spanish and English; other languages are a plus.

Responsabilidades

• Design and implement diverse events and activations.
• Build and nurture relationships with local creators and organizations.
• Manage event budgets and ensure effective planning.

Conocimientos

Project Management

Event Production

Community Engagement

Cultural Awareness

Digital Fluency

Communication

Educación

Bachelor’s degree in Marketing, Communications, Event Management, Cultural Studies, or related field

Descripción del empleo

We’re looking for a creative, aesthetically driven Brand Experience & Community Engagement Manager to lead a dynamic calendar of in-store events and activations, while amplifying the brand’s presence through thoughtful PR strategies.

This is a hybrid role that blends strategy and execution — ideal for someone who moves confidently between big-picture thinking and hands-on delivery, with a natural understanding of creative communities and cultural conversations.

You’ll be in charge of imagining and producing brand experiences that feel authentic, inspiring, and culturally relevant.

Strong organizational skills, creativity, and a genuine passion for community building and connection will be key to shaping how the brand is lived and felt.

Your scope:

Event Planning: Design and implement a diverse range of events and activations that engage and inspire the community.

Calendar Management: Create and maintain a comprehensive community events calendar, ensuring timely communication of upcoming activities to internal teams and the public.

Community Outreach: Build and nurture relationships with local creators, change-makers, and organizations to foster collaboration and ensure a vibrant array of events.

Media Relations: Establish and maintain relationships with local media, influencers, and bloggers to secure coverage of events and activations.

Event Promotion: Collaborate with marketing and PR teams to create compelling narratives that promote events across various platforms, maximizing visibility and participation.

Feedback and Reporting: Gather and analyze participant feedback to assess event success and make data-driven recommendations for future activations.

Collaboration: Partner with other departments (e.g., sales, marketing) to align events with overall brand strategy and retail goals.

Budget Management: Manage the budget for events, ensuring cost-effective planning while maximizing impact.

What you bring to the table:

Bachelor’s degree in Marketing, Communications, Event Management, Cultural Studies, or related field.

3+ years of experience in community engagement, event production, cultural programming, or public relations - preferably in fashion, lifestyle, or creative industries.

Excellent project management and organizational skills with the ability to manage multiple activations simultaneously.

Strong verbal and written communication skills, with a flair for storytelling and narrative creation.

Digital fluency: Comfortable with social media, influencer outreach, and digital tools to amplify community efforts.

Passion for culture, creativity, and connecting with communities that shape the future of fashion and lifestyle.

KPI-oriented mindset with experience in measuring event impact and optimizing based on data.

Desired Traits:

Energetic, culturally curious, and people-driven.

Strong networker with a proactive, can-do mindset.

Creative thinker with an eye for trends, emerging talent, and cultural relevance.

Comfortable working in a fast-paced, ever-evolving brand environment.

This is an international brand: fluency in both Spanish and English is a must. Any other language is a plus.