Brand & Communications - Senior Manager

Le Mini Macaron; Valladolid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a passionate performance marketer to lead their paid search and social media strategies. In this dynamic role, you will develop and optimize campaigns on platforms like Google Ads and Bing Ads, manage budgets effectively, and collaborate with external agencies to drive exceptional results. Your analytical skills will be crucial in tracking performance and implementing A/B testing to enhance conversion rates. Join a diverse and inclusive team dedicated to excellence in digital advertising and make a significant impact on the company's growth and success.

Formación

• Proven track record in paid media strategies, including SEA and Paid Social campaigns.
• Strong analytical skills and experience using marketing analytics tools.

Responsabilidades

• Develop, implement, and optimize paid search campaigns across Google and Bing.
• Manage paid social media campaigns across relevant platforms.

Conocimientos

Paid Media Strategies

Analytical Skills

Project Management

Communication Skills

Budget Management

A/B Testing

Collaboration

Detail-oriented

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business

Herramientas

Google Ads

Bing Ads

Google Analytics

Descripción del empleo

Are you passionate about driving exceptional results through Paid Performance and eager to lead innovative Search Engine Advertising (SEA) and Paid Social strategies? We are seeking an analytical, results-oriented, and enthusiastic team player who thrives on maximizing ad performance and achieving business goals. If this sounds like you, we invite you to take charge of our performance marketing efforts, oversee our budget, and aim for top-tier conversions and cost efficiency. Join us, and let's elevate our digital advertising game together!

YOUR IMPACT

1. Paid Search (Google Ads, Bing Ads): Develop, implement, and optimize paid search campaigns across Google and Bing, focusing on keyword research, ad copywriting, bid management, and conversion tracking. Continuously analyze campaign performance and identify opportunities for improvement.
2. Paid Social Media (LinkedIn, Twitter, Facebook, etc.): Manage paid social media campaigns across relevant platforms, targeting specific audiences with engaging content and compelling offers. Experiment with different ad formats and targeting options to maximize ROI.
3. Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy aligned with overall business objectives. Identify key performance indicators (KPIs) and track progress towards goals.
4. Budget Management: Manage the performance marketing budget effectively, allocating resources strategically across different channels and campaigns. Forecast spending and ensure campaigns stay within budget.
5. Agency Management: Oversee the performance of external agencies, providing clear direction, setting expectations, and holding them accountable for results. Build strong relationships with agency partners and ensure seamless collaboration.
6. A/B Testing & Optimization: Implement rigorous A/B testing methodologies to optimize campaign performance. Analyze data, draw insights, and iterate on campaigns to improve conversion rates and reduce cost per acquisition (CPA).
7. Reporting & Analysis: Track and analyze campaign performance, providing regular reports to key stakeholders. Develop dashboards and visualizations to communicate key metrics and insights.
8. Collaboration: Work closely with other marketing team members (e.g., content marketing, demand generation) to ensure alignment and maximize the impact of marketing initiatives. Collaborate with sales to understand lead quality and optimize lead flow.
9. Staying Up-to-Date: Stay abreast of the latest trends and best practices in performance marketing, including new platforms, technologies, and strategies.

THIS IS YOU

1. Proven track record in paid media strategies, including SEA and Paid Social campaigns.
2. Strong analytical skills and experience using marketing analytics tools (e.g., Google Analytics, platform-specific analytics).
3. Up to date with industry trends and best practices in digital advertising.
4. Bachelor’s degree in Marketing, Business, or a related field preferred.
5. Detail-oriented, results-driven, and a collaborative team player with excellent communication skills.
6. Strong project management skills and ability to manage multiple projects simultaneously.
7. Proficiency in English.
8. You approach your work with organizational precision, autonomy, and a proactive spirit.

About us

EQS Group is a leading international cloud provider in the areas of compliance & ethics, data privacy, sustainability management, and investor relations. More than 10,000 companies across the world use EQS Group’s products to build trust by reliably and securely meeting complex regulatory requirements, minimizing risks, and transparently reporting on business performance and its impact on society and the environment.

EQS Group’s products are bundled in the cloud-based software EQS COCKPIT. This allows compliance processes in the areas of whistleblower protection and case handling, policy management and approval processes to be managed just as professionally as business partners, third parties and risks, insider lists, and reporting obligations. In addition, EQS Group provides software for the fulfillment of human rights due diligence obligations along corporate supply chains, ensures compliance with data privacy regulations like GDPR and EU AI Act, and supports efficient ESG management and compliant sustainability reporting. Listed companies also benefit from a global newswire, investor targeting and contact management, as well as IR websites and webcasts for efficient and secure investor communication.

EQS Group was founded in Munich in 2000. Today, the group employs around 650 professionals worldwide.

Join our team at EQS Group and become part of a dynamic and inclusive workplace that celebrates individuality. We welcome individuals from all backgrounds who share our commitment to excellence and our passion for creating a diverse and inclusive workforce.