Brand and Marketing Specialist

IAG Engine Tech; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

IAG Engine Tech is seeking a Marketing Lead to drive brand growth and awareness globally from Madrid. You will shape integrated marketing strategies, launch the new brand, and coordinate campaigns across digital, events, and partners.

The role requires strong branding and digital marketing capabilities, experience with corporate communications, and collaboration with agencies. You will lead website initiatives and measure impact with KPIs.

Formación

• Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines.
• Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued.
• Driving licence B and availability of own vehicle.

Responsabilidades

• Develop and implement annual marketing plans aligned with business strategy.
• Coordinate campaigns across digital, social, media, events and channels.
• Lead corporate website launch, maintenance and optimization with stakeholders and agencies.
• Create, edit and coordinate marketing content and brand assets for external audiences.
• Coordinate participation in international trade fairs, exhibitions, events and sponsorships.
• Negotiate marketing and communication budgets with suppliers and external partners.

Conocimientos

Branding

Digital marketing

Content creation

Social media management

Analytics basics

PowerPoint

HTML/CSS basics

Educación

Bachelors in Marketing/Advertising/PR/Business

Postgraduate in Marketing/Digital Marketing/Branding

Herramientas

Adobe Creative Suite

Canva

CapCut/Premiere Pro

Google Analytics

Descripción del empleo

• Support the positioning and growth of IAG Engine Tech as a leading independent global engine MRO brand.
• Build awareness of the new brand from the ground up, creating a strong and distinctive market presence across priority audiences.
• Develop and execute integrated marketing initiatives that strengthen brand awareness, generate business opportunities and support commercial objectives.
• Ensure a consistent and professional brand identity across all communication channels, customer touchpoints and corporate events.
• Contribute to the company's international visibility through campaigns, digital marketing, trade shows, events and media initiatives.

Key responsabilities

• Develop and implement annual marketing plans aligned with business strategy and commercial priorities.
• Coordinate the execution of integrated campaigns across digital, social, media, events and customer-facing channels.
• Lead the corporate website launch, maintenance and continuous optimisation in coordination with internal stakeholders and external agencies.
• Create, edit and coordinate marketing content and brand assets for external audiences, including presentations, brochures, social media and web content.
• Coordinate participation in international trade fairs, exhibitions, customer events and sponsorships.
• Negotiate marketing and communication budgets with suppliers and external partners, ensuring efficient use of resources and return on investment.
• Monitor, track and oversee supplier contracts and service levels, ensuring compliance with agreed scopes, timings and quality standards.
• Measure and report customer satisfaction indicators, including NPS, to support continuous improvement and strengthen customer experience.
• Support internal communication and employee engagement initiatives where relevant, helping employees understand and amplify the brand.

Objectives

• Increase IAG Engine Tech brand awareness and reputation, positioning the company as a leading independent global engine MRO provider in target markets.
• Support commercial growth by designing and delivering marketing initiatives that generate visibility, strengthen customer relationships and contribute to business opportunities.
• Ensure a consistent, high-quality brand experience across all digital channels, corporate communications, customer touchpoints, events and trade fairs.
• Successfully launch and continuously optimise the corporate website, improving digital visibility, user experience and content performance.
• Maximise the return on marketing investment (ROMI) through effective budget planning, supplier management and performance monitoring of campaigns, events and external partners.
• Measure and improve customer experience by monitoring marketing KPIs, website analytics, campaign performance and customer satisfaction indicators, including Net Promoter Score (NPS).
• Support employee engagement and employer branding initiatives, helping employees understand, represent and promote the IAG Engine Tech brand.

Education, skills and experience

• Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines.
• Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued.
• Continuous training in digital marketing, AI tools or brand management will be considered an asset.
• Driving licence B and availability of own vehicle.

Technical skills:

• Strong knowledge of branding, marketing and integrated communication.
• Advanced digital marketing and social media management skills.
• Website content management and coordination of website launches or redesigns.
• Ability to manage marketing campaigns across multiple channels.
• Knowledge of media planning, events, trade shows and sponsorships.
• Strong command of Microsoft Office, especially PowerPoint and Excel.
• Use of AI tools for content creation, analysis and productivity.
• Image, photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro or similar.
• Marketing reporting, KPI tracking and basic data analysis.
• Experience in B2B environments, preferably industrial, aerospace or aviation sectors.
• Experience working with external agencies, designers, printers and digital suppliers.
• Basic knowledge of SEO, SEM, Google Analytics or web analytics tools.
• Basic HTML/CSS knowledge will be valued.
• Experience in internal branding, employer branding or employee engagement campaigns.
• Experience launching a brand or building awareness from scratch.

Experience:

• Minimum 4 years’ experience in Marketing, Branding, Digital Communications or related roles.
• Proven experience developing and executing marketing plans and campaigns.
• Experience managing corporate websites, social media and digital content.
• Experience coordinating events, trade fairs, exhibitions and corporate activations.
• Experience managing supplier relationships, contracts and marketing budgets.
• Experience measuring campaign performance and customer satisfaction indicators, including NPS, will be valued.
• Experience in international or multicultural environments will be an advantage.