Brand and Creative Specialist

Empresaconfidencial; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

Empresaconfidencial is seeking a Brand and Creative Specialist to elevate our e-commerce brand toward market leadership. You will shape a distinctive brand voice and visuals across ads, social, product pages and emails, turning strategy into powerful creative that resonates at every stage of the customer journey.

You will lead AI-powered creative production pipelines, develop scalable workflows, and collaborate with marketing, data and product teams to maximize impact and efficiency.

Qualifications

• 5+ years in creative roles, ideally agency/digital brand.
• Proven experience in leading integrated campaigns.
• A strong portfolio showing differentiation and impact.
• Ability to bridge creativity with business results.

Responsibilities

• Define and lead the creative vision for the brand across touchpoints.
• Translate strategy into powerful creative ideas and territories.
• Evolve the brand’s messaging architecture for funnel stages.
• Own the brand’s visual and verbal identity across ads, social, website, emails and product pages.
• Build AI-powered creative production systems and scalable templates.
• Support 360º campaigns across ATL, digital, social, CRM and onsite content.
• Lead communication plans for launches and key commercial moments.
• Measure and optimize creative effectiveness via performance insights.

Skills

5+ years exp

Creative teams

Portfolio

Creativity-business bridge

Digital/e-commerce

Generative AI

Storytelling

English fluency

Tools

Generative AI tools

Job description

We are looking for a Brand and Creative Specialist to propel our e-commerce brand into a position of clear market leadership. In a highly saturated online retail environment, this individual will be instrumental in building a distinctive, relevant, and memorable brand that stays top-of-mind for shoppers at every stage of the purchase journey, from inspiration to checkout.

This isn't just about advertising; it’s about creating real impact, elevating brand differentiation and maximizing our ability to drive traffic, demand and sales.

Key responsibilities

• Define and lead the creative vision for the brand, ensuring a clear, differentiated and consistent positioning that stands out from other e-commerce players and retailers.
• Translate brand strategy into powerful creative ideas and territories that drive brand awareness, consideration and ad recall, exploring new cultural spaces to elevate the brand.
• Define and evolve the brand’s messaging architecture, tailoring messages to each phase of the funnel, each audience and each stage of the customer journey.
• Own the brand’s visual and verbal identity (including key brand assets) and ensure its consistency across all customer touchpoints: ads, social, website, app, product pages, emails and post-purchase experience.
• Be the expert in building AI-powered creative production systems across the brand: design and own the workflows, prompts, custom models, templates and guidelines that allow the team to produce on-brand assets at scale (campaign adaptations, social content, banners, product and category visuals), ensuring brand consistency in every piece.
• Support the creative development of 360º campaigns (ATL, digital, social, CRM, onsite and branded content), ensuring creative excellence at every touchpoint.
• Lead communication plans for new launches and key commercial moments (seasonal campaigns, sales periods, Black Friday, etc.).
• Measure, iterate and optimize creative effectiveness based on performance insights and brand tracking, against key metrics: ad recall, consideration, traffic, conversion rate and Brand Power.
• Collaborate closely with marketing, media, data, and product teams to maximize impact and efficiency.

Requirements

• 5+ years of experience in creative roles (ideally within an agency and/or a digital brand).
• Proven experience in creative teams and managing integrated campaigns.
• A solid portfolio showcasing campaigns that demonstrate both differentiation and effectiveness.
• The ability to bridge the gap between creativity and business results.
• Experience in digital environments (ideally e-commerce) and performance-oriented brands.
• Hands‑on experience with generative AI tools for creative production (image, video and copy), and the ability to turn them into scalable, on‑brand workflows.
• Excellent storytelling and presentation skills, with the ability to pitch and sell ideas effectively.
• High level of English.

What we are looking for

• Strategic mindset with a sharp focus on brand differentiation.
• Ability to generate "breakthrough" ideas that stand out in a saturated category.
• Inspirational leadership style that is both demanding and collaborative.
• The ambition to build a market‑leading brand, not just a competitive one.
• Cultural sensitivity and the ability to authentically connect with real audiences.
• Impact‑oriented approach: a focus on driving tangible results, not just creative output.