Bd Lead – Healthcare Marketing & Communications (Spain)

Overview
SPRIM, a dynamic global consulting and agency group, is looking for a strategic and results-driven Business Development Lead to accelerate growth within the Spanish Healthcare, Food and Nutrition Markets, focusing exclusively on our Marketing and communications Services: healthcare marketing, medical communications, and creative omnichannel engagement. Reporting to the Head of Business Development & Strategic Accounts and working in close collaboration with the Director of Marketing and Communications based in Madrid, this role combines new business acquisition, client relationship management, and strategic proposal development.

You'll work closely with pharma, biotech, CHC, medical nutrition and Food & Nutrition clients to identify opportunities and deliver innovative B2B agency solutions tailored to the Spanish market.

What We Offer
At SPRIM, you'll be part of a globally connected, multi-cultural and multidisciplinary team where science meets strategy, and expertise and creativity drive impact.

We offer a dynamic and collaborative environment, hybrid working flexibility, exposure to leading brands in Spain's healthcare ecosystem, and meaningful professional growth. You'll find:

1. Intellectual challenge with purpose-driven work at the crossroads of health, innovation, and communication.
2. Exposure to leading brands across pharma, biotech, and nutrition — from high-growth innovators to global players.
3. Autonomy and ownership in your role, with the chance to influence projects and client relationships from day one.
4. Hybrid flexibility based in Madrid, balancing collaboration and work-life integration.
5. Real growth opportunities in an entrepreneurial environment that values initiative, curiosity, and ideas.

Key Responsibilities
Business Development & Growth
Lead the acquisition of new clients in Spain, focusing on agency services: marketing and communications projects, medical content, creative campaigns, and omnichannel programs. Build and manage a strong pipeline of qualified leads, ensuring continuous business opportunities. Execute multichannel lead generation strategies: email engagement, social selling, networking, cold calling, congress and fairs attendance, and strategic outreach. Deliver persuasive SPRIM agency presentations tailored to client needs and market trends. Collaborate with internal services such as Marketing communications and Impact, or the Scientific Excellence Platform teams to shape compelling proposals. Lead negotiations, navigate procurement processes, and successfully close deals.

Client Engagement, Key Account Growth and Sales operations
Strengthen relationships with existing clients in Spain, identifying upselling opportunities across services. Partner with marketing, scientific, creative, and strategic leads to co-develop tailored solutions that solve real client challenges. Stay attuned to market developments, regulatory changes, and competitive activity in the Spanish healthcare space. Maintain up-to-date CRM data and ensure all activity is tracked and optimized (Microsoft Dynamics). Report regularly on progress, wins, and opportunities to leadership. Share insights and learnings to continuously refine BD programs.

Candidate Profile
Education
Degree in Business, Marketing, or related fields. Background in Life Sciences (Pharmacy, Biology, Nutrition, etc.) is a strong asset.

Experience
Total of 7 to 10 years of experience - including 3–5 years of experience in B2B Business Development, New Business or KAM roles in Spain, ideally in healthcare marketing, medcomms, or agency environments. Proven success in generating leads, converting opportunities, and closing deals in the Spanish healthcare industry.

Key Skills We Value

• Commercial and Sales Acumen – Deep understanding of the healthcare agency business and client needs in Spain.
• Client Relationship Building – Trusted, proactive, and consultative approach to long-term engagement.
• Market Intelligence – Awareness of healthcare industry dynamics, HCP engagement trends, and Spanish regulatory context.
• Communication Mastery – Effective and persuasive communicator in Spanish and English.
• Execution-Oriented – Energetic, organized, and focused on delivering measurable commercial results.
• CRM & Automated marketing Digital Tools – Proficiency in CRMs such as Hubspot, Zoho or Microsoft Dynamics, Office Suite, and cloud-based sales platforms.

Languages
Fluency in Spanish and English required.

Ready to Join Us?
If you're passionate about healthcare, marketing, and building strong commercial relationships, this is your opportunity to make a real impact in the Spanish market. Join us and help shape the future of healthcare communications. Apply now and let's grow together. SPRIM, Together Building the Future of Health.