[BC732] - Digital Marketing Director – Paid Media Focus

TOGETHER GROUP MINDED; Palma de Mallorca; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A leading marketing firm in Palma de Mallorca seeks a Digital Marketing Director to lead large-scale campaigns on Google Ads and Meta Ads. The ideal candidate has over 6 years in digital marketing with proven leadership, a deep understanding of performance metrics, and experience managing teams. Responsibilities include strategizing ad spend, managing specialists, and optimizing performance across channels. Competitive compensation offered.

Formación

• 6+ years in digital marketing leadership with expertise in Google and Meta Ads.
• Deep understanding of CAC, ROAS, LTV, and incrementality with fast data translation.
• Experience in leading high-performing teams and driving execution.

Responsabilidades

• Lead strategic planning and execution of paid campaigns.
• Set up performance tracking frameworks.
• Manage and grow a team of paid media specialists.

Conocimientos

Leadership in digital marketing

Google Ads and Meta Ads management

Performance marketing

Analytical skills

Team management

Herramientas

Google Analytics

Google Tag Manager

Descripción del empleo

We’re looking for a sharp mind who can command millions in ad spend — and make every dollar perform. This role isn’t for someone who’s only reporting numbers. It’s for a leader who

shapes strategy ,

builds systems , and

leads teams

to outperform benchmarks across Google and Meta. If you live and breathe performance marketing, understand the mechanics behind scaled ad operations, and can balance execution with vision — let’s talk. What You'll Own Lead the strategy, planning, and execution of large-scale paid campaigns on Google Ads and Meta Ads. Define channel-specific media plans and full-funnel strategies to acquire, convert, and retain high-value customers.



Set up robust performance tracking frameworks — from GTM and GA4 to offline conversion import and attribution logic. Manage and grow a team of paid media specialists — building process, playbooks, and growth roadmaps. Analyze trends, run experiments, and identify scaling opportunities across channels and markets. Collaborate closely with Creative, BI, Product, and Revenue teams to turn insights into performance gains. Report directly to the CEO or CMO with clear growth diagnostics and budget recommendations. We’re Looking For Someone Who Has 6+ years in digital marketing with proven leadership in managing Google & Meta Ads at scale ($200K+/month combined). Knows how to think in CAC, ROAS, LTV, incrementality, and can translate data into action — fast. Has a deep understanding of performance mechanics: bidding strategies, audience segmentation, automation, funnel architecture, and creative iteration.



Has led high-performing teams and understands how to coach for both execution and growth. Stays ahead of platform changes, beta programs, and evolving ad ecosystems. Is proactive, accountable, and thrives in high-growth environments where decisions drive results.

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.es/empleo/226596663/bc732-digital-marketing-director-paid-media-focus-palma/?utm_source=html