B2C Sales Director TotalEnergies

TOTAL Deutschland GmbH; Badajoz; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in the energy sector is seeking an experienced Commercial Manager to oversee B2C strategies and manage customer relationships. The role requires strong leadership, strategic planning, and negotiation skills in a fast-paced environment. The ideal candidate will have extensive experience in commercial management and a solid educational background.

Formación

• At least 10 years of experience in Commercial Management.
• High level of English (at least B2).
• Knowledge of French is an advantage.

Responsabilidades

• Define the sales strategy in the B2C segment.
• Implement the sales and commercial strategy of the B2C segment.
• Conduct market studies to support business development.

Conocimientos

People Management

Data analysis

Negotiation

Strategic Planning

Customer Experience Management

Educación

Master's Degree

University higher education

Descripción del empleo

Academic Training and / or Years of Experience

• University higher education
• High level of English (spoken and written). At least B2
• Experience in Commercial Management (at least 10 years)
• Experience in team management (at least 10 years)
• Knowledge of French is an advantage
• Master's Degree or Postgraduate studies (business administration, commercial, marketing, etc.) is an advantage

Behavioural and Technical Skills :

• People Management and Leadership
• Data analysis
• Business Analysis
• Customer Experience Management
• Product Management
• Negotiation
• Energy Legislation
• Strategic Planning
• Multichannel Strategy
• Market trends analysis
• Define the sales strategy in the B2C segment
• Analyze internal (products, technologies, capacities, resources, services) and external (environment, sector, market, competition) situations
• Define segmentation, bid positioning, and differentiation strategies
• Contribute to the definition of the B2C commercial business plan (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director
• Implement the sales and commercial strategy of the B2C segment
• Manage the maintenance and control of the customer portfolio and its margin
• Design sales campaigns and define their targets
• Coordinate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions for new product launches in the B2C segment
• Prioritize the development of new B2C products
• Set final pricing for customers
• Oversee the development of commercial actions using market knowledge regarding customers, competitors, and products, aligned with Total Group's strategic plan in Spain
• Conduct market studies to support business development
• Define the Customer Journey in the sales process
• Oversee partnership opportunities with companies from different sectors (retail, telecommunications, energy, etc.)
• Manage sales strategies across inbound (CAC and Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads)
• Select suppliers for external channels where applicable
• Define targets and ensure strategy development, budgeting, and policy implementation
• Establish relevant criteria, controls, and organization parameters
• Decide on expenditure, investment, and income forecasts
• Analyze opportunities and threats
• Coordinate with other units to harness synergies
• Represent and defend TotalEnergies' interests in Spain

TotalEnergies (PGE Spain) manages 2.6 million B2C customer contracts, 30,000 B2B customer contracts, operates a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain.

This role operates within a high-volume, low-margin environment where key responsibilities are critical to profitability. The environment is fast-moving, highly competitive, with complex products and services to meet market demand. The contractual positions are sophisticated, and markets are volatile, requiring controlled risk-taking within defined parameters.

External Relations : Sales channels, partners, external suppliers (consultants, service companies...), sector companies (other retailers), and companies from other sectors (retail, banking, telecommunications...)

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