B2b Marketing Specialist

Cobee; Valencia; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A B2B marketing solutions company in Valencia is seeking a B2B Marketing Specialist to lead content creation and develop email marketing strategies. The ideal candidate has at least 4 years of experience in content creation and demand generation in the B2B SaaS or HRTech sectors. Join a multicultural team that values innovation, diversity, and employee well-being.

Servicios

Empowering environment

Growth opportunities

Innovative culture

Formación

• At least 4 years of experience in content creation and demand generation, especially in B2B SaaS or HRTech.
• Strong understanding of Demand Generation & SEO best practices.
• Exceptional creativity and innovative thinking.
• Excellent written and verbal communication skills.
• Knowledge of digital marketing trends, CMS, CRO, and web traffic metrics.

Responsabilidades

• Lead content creation for lead generation, including ebooks and market reports.
• Innovate with new content formats like AI and webinars.
• Develop email marketing strategies with compelling copy.
• Optimize content for search engines with the Demand Generation Manager.
• Collaborate across teams to produce high-quality content.

Conocimientos

Content creation

Demand Generation

SEO best practices

Analytical skills

Time management

Project management

Verbal communication

Descripción del empleo

Join to apply for the B2B Marketing Specialist role at Cobee .

About Us & Our Culture

We, employees, need a more engaging solution around our compensation, and that’s why Cobee was born. Since our creation in November 2018, our vision has been unwavering : to become the most desirable solution for employees to get compensated at work . We believe we can improve employees' overall well-being while increasing their engagement with their companies.

Starting with a single benefit, we now offer a diverse range of benefits across three countries, with a team of over 140 talented people globally. We have raised more than €55 million in venture capital funding, including a recent €40 million Series B investment.

Recently, Cobee was acquired by Pluxee , a global leader in employee benefits operating in 31 countries. Pluxee helps companies attract, engage, and retain talent through various solutions including Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

About The Role

As a B2B Marketing Specialist at Cobee by Pluxee, you will :

• Lead content creation for lead generation, including ebooks, checklists, and market reports, aligned with SEO strategies developed with the Demand Generation Manager and CMO.
• Innovate with new content formats such as AI, videos, podcasts, webinars, and more to engage our audience.
• Develop email marketing strategies, creating compelling copies and messages.
• Work with the Demand Generation Manager to optimize content for search engines, supporting a shift from paid to organic lead acquisition.
• Collaborate across teams to produce high-quality, innovative content that captures audience attention.

You are

Detail-oriented with meticulous attention to accuracy in campaign tracking and reporting.

Analytical, capable of deep data analysis to support decisions.

A problem-solver with strong skills to identify challenges and develop solutions.

Highly organized with excellent time management to handle multiple campaigns and deadlines.

A project manager skilled in planning, executing, and monitoring marketing campaigns.

A strategic thinker capable of aligning content with short- and long-term marketing goals.

You have

At least 4 years of experience in content creation and demand generation, especially in B2B SaaS or HRTech.

Strong understanding of Demand Generation & SEO best practices.

Exceptional creativity and innovative thinking.

Excellent written and verbal communication skills.

Knowledge of digital marketing trends, CMS, CRO, and web traffic metrics.

Why join Cobee by Pluxee?

A meaningful job : Help build the future of employee benefits and make a real impact on lives and communities.

A great culture : Join a multicultural, fast-paced, and innovative team that values wellbeing, work-life balance, and fun.

An empowering environment : Embrace diversity and inclusion, with opportunities for growth and development.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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