B2B Marketing Specialist

Cobee; Las Palmas de Gran Canaria; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading employee benefits company in Las Palmas is seeking a B2B Marketing Specialist. In this role, you will lead content creation for lead generation, innovate with various content formats, and develop strategic email marketing campaigns. The ideal candidate has over 4 years of experience in B2B SaaS or HRTech, with strong demand generation and SEO skills. Enjoy a vibrant team culture focusing on well-being and growth.

Servicios

Meaningful job impact

Multicultural team environment

Opportunities for growth and development

Formación

• At least 4 years of experience in content creation and demand generation, especially in B2B SaaS or HRTech.
• Strong understanding of Demand Generation & SEO best practices.
• Knowledge of digital marketing trends and web traffic metrics.

Responsabilidades

• Lead content creation for lead generation aligned with SEO strategies.
• Innovate with new content formats to engage the audience.
• Develop email marketing strategies and create compelling copies.
• Work with teams to optimize content for search engines.

Conocimientos

Detail-oriented

Data analysis

Problem-solving

Project management

Creativity

Communication

Descripción del empleo

Join to apply for the B2B Marketing Specialist role at Cobee .

About Us & Our Culture

We, employees, need a more engaging solution around our compensation, and that’s why Cobee was born. Since our creation in November 2018, our vision has been unwavering : to become the most desirable solution for employees to get compensated at work . We believe we can improve employees' overall well-being while increasing their engagement with their companies.

Starting with a single benefit, we now offer a diverse range of benefits across three countries, with a team of over 140 talented people globally. We have raised more than €55 million in venture capital funding, including a recent €40 million Series B investment.

Recently, Cobee was acquired by Pluxee , a global leader in employee benefits operating in 31 countries. Pluxee helps companies attract, engage, and retain talent through various solutions including Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

About The Role

As a B2B Marketing Specialist at Cobee by Pluxee, you will :

• Lead content creation for lead generation, including ebooks, checklists, and market reports, aligned with SEO strategies developed with the Demand Generation Manager and CMO.
• Innovate with new content formats such as AI, videos, podcasts, webinars, and more to engage our audience.
• Develop email marketing strategies, creating compelling copies and messages.
• Work with the Demand Generation Manager to optimize content for search engines, supporting a shift from paid to organic lead acquisition.
• Collaborate across teams to produce high-quality, innovative content that captures audience attention.

You are

Detail-oriented with meticulous attention to accuracy in campaign tracking and reporting.

Analytical, capable of deep data analysis to support decisions.

A problem-solver with strong skills to identify challenges and develop solutions.

Highly organized with excellent time management to handle multiple campaigns and deadlines.

A project manager skilled in planning, executing, and monitoring marketing campaigns.

A strategic thinker capable of aligning content with short- and long-term marketing goals.

You have

At least 4 years of experience in content creation and demand generation, especially in B2B SaaS or HRTech.

Strong understanding of Demand Generation & SEO best practices.

Exceptional creativity and innovative thinking.

Excellent written and verbal communication skills.

Knowledge of digital marketing trends, CMS, CRO, and web traffic metrics.

Why join Cobee by Pluxee?

A meaningful job : Help build the future of employee benefits and make a real impact on lives and communities.

A great culture : Join a multicultural, fast-paced, and innovative team that values wellbeing, work-life balance, and fun.

An empowering environment : Embrace diversity and inclusion, with opportunities for growth and development.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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