B2B Marketing manager, hibrido

Jordan martorell s.l.; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading technology provider in waste management in Barcelona seeks a B2B Marketing Manager. Responsibilities include managing the website content, increasing brand visibility, and developing marketing strategies. The ideal candidate has over 5 years of B2B marketing experience, a degree in Marketing or related fields, and is fluent in English and Spanish. Remote work options are available, along with a competitive salary and bonus.

Servicios

Remote working 2 days a week

Salary Fix + Bonus

Formación

• 5+ years of hands-on marketing experience in a B2B role.
• Experience in market research and competitor analysis.
• Written and spoken English and Spanish at a Professional or Native level.

Responsabilidades

• Build A/B and multivariate testing, user segmentation, and reporting processes.
• Manage the website's content and implement bespoke code solutions.
• Increase visibility for the company's brand.
• Forecast and predict prospect and MQL growth.
• Manage a marketing budget and plan.
• Design content marketing strategies and set goals.
• Manage digital media channels.

Conocimientos

A/B testing

User segmentation

Content management

Market research

Communication skills

Agile marketing

Educación

Degree in Marketing or relevant field

Descripción del empleo

Overview

B2B Marketing manager

Responsibilities

• Build A/B and multivariate testing, user segmentation, and reporting processes.
• Manage the website's content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
• Increase visibility and recognition for the companys brand.
• Accurately forecast and predict prospect and MQL growth.
• Build and manage a marketing budget and plan.
• Design content marketing strategies and set short-term goals.
• Manage digital media, including SEM, display, social, email, and affiliate channels.
• Develop Demand Generation tactics and implement Lead Conversion principles.

Profile / Qualifications

• Innovative AI company position with a career path.
• Degree in Marketing or relevant field.
• 5+ years of hands-on marketing experience in a B2B role.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Experience in market research and competitor analysis, to inform customer segmentation, product positioning and value propositions.
• Excellent communication skills.
• Written and spoken English and Spanish at a Professional or Native level.

Company & Benefits

Our client is a leading technology provider in waste management. They developed a patented system able to recognize all types of packaging material in real-time thanks to acoustic techniques combined with AI algorithms. Remote working 2 days a week. Salary Fix + Bonus.

Keywords

marketing, SEM