B2B Marketing Manager - Contract

Salt; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading global enterprise software company is looking for an experienced Field Marketing Manager to lead regional marketing executions in Málaga. The ideal candidate will oversee campaigns, deliver results aligned with business goals, and collaborate closely with sales and global teams. This role offers flexibility with a remote-first approach while requiring on-site presence for events.

Formación

• 5–8 years in B2B field marketing, preferably within enterprise software.
• Track record of owning regional marketing plans and delivering pipeline-generating activity.
• Solid understanding of demand generation tactics and campaign performance metrics.

Responsabilidades

• Own and lead the planning, development, and execution of regional marketing campaigns.
• Deliver measurable results: drive pipeline growth, lead conversion, and ROI through tactical execution.
• Analyse campaign performance and apply learnings to optimise future initiatives.

Conocimientos

B2B field marketing

Demand generation

Digital marketing

Event planning

Cross-functional collaboration

Fluent in English

Fluent in Spanish

Descripción del empleo

SALT is working with a market leading global enterprise software company who offer a broad portfolio of solutions to empower businesses to securely manage, optimise, and extract value from their information at scale.

The opportunity :

We are hiring an experienced and proactive Field Marketing Manager (6+ month contract) to lead regional execution. You will act as the local marketing expert, owning both planning and execution of regional campaigns aligned with global strategy, ensuring delivery of pipeline and sales outcomes through a mix of event marketing, digital tactics, partner enablement, and localisation.

This is a hands-on, autonomous, and commercially driven role, perfect for marketers comfortable owning the end-to-end lifecycle of regional demand generation in close collaboration with sales, and central marketing functions.

This role can be remote-first, however you will naturally need to be on-site for events, trade shows, and workshops.

Key Responsibilities :

• Own and lead the planning, development, and execution of regional marketing campaigns aligned to business unit goals
• Deliver measurable results : drive pipeline growth, lead conversion, and ROI through tactical execution
• Plan and execute regional events (for example, company-hosted summits, industry trade shows, ABM-style workshops)
• Collaborate with global teams (for example paid media, product marketing, creative) to tailor global assets to local markets
• Coordinate with internal creative / web teams to launch campaigns via internal platforms
• Localise content and campaigns in-market to ensure cultural and language fit
• Work closely with Sales, Pre-Sales, Channel, and Account Development teams to align marketing efforts with commercial goals
• Analyse campaign performance and apply learnings to optimise future initiatives
• Manage end-to-end event logistics, registration pages, landing pages, and reporting dashboards

Skills & Experience Required :

• 5–8 years in B2B field marketing, preferably within enterprise software, SaaS, or digital experience platforms
• Experience working with cross-functional teams in matrix organisations
• Track record of owning regional marketing plans and delivering pipeline-generating activity
• Solid understanding of demand generation tactics and campaign performance metrics
• Hands-on experience with digital marketing, events, webinars, and ABM programs
• Fluent in English and Spanish

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