B2B Marketing Executive (Fulltime)

Planon Group; Málaga; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Planon Group is seeking a dynamic Regional Marketing Manager to drive growth in expanding markets including Spain and beyond. This role involves developing innovative marketing strategies, enhancing customer engagement, and collaborating with sales teams to ensure effective execution of marketing initiatives. Join us to shape the future of our brand in new regions!

Formación

• Experience in creating and executing local marketing plans.
• Proven track record in demand generation through various media.
• Strong ability to measure and analyze marketing ROI.

Responsabilidades

• Develop and execute the annual local marketing plan.
• Support customer satisfaction and retention initiatives.
• Promote the Planon brand across all channels.

Conocimientos

Marketing Strategy

Demand Generation

Customer Engagement

Collaboration

Data Analysis

Herramientas

Salesforce

Marketo

Descripción del empleo

Join the exciting journey of our rapidly growing company! We're seeking a dynamic Regional Marketing Manager to drive growth in new countries where we're expanding our footprint.

In this role, you'll spearhead the setup of cutting-edge marketing initiatives in regions where our presence is flourishing, like the Middle East, Spain, Italy, Japan, and South Africa. Your mission? To achieve rapid results by crafting and implementing innovative marketing strategies that boost visibility, drive demand, and elevate customer satisfaction.

Collaborate closely with international sales and account management teams, local reseller partners, and our global marketing experts. This is your chance to make a tangible impact by pioneering new ventures and setting benchmarks in global marketing excellence. Ready to make your mark? Apply today and let's shape the future together!

To successfully fill the role :

• You will contribute to the creation and execution of the annual local marketing plan in line with the go-to-market strategy and the corporate marketing strategy, including activity planning and budget;
• You will support demand generation thanks to dedicated initiatives that will create the required pipeline, such as on- and offline events (webinars, roundtables, trade shows), digital advertising campaigns, content syndication, and account-based marketing programmes;
• You will support customer satisfaction and retention by developing relevant communications and organising customer-facing or online events;
• You will promote the Planon brand and maintain a consistent image in terms of design, tone of voice and messaging – across all channels;
• You will collaborate closely with sales managers and reseller partners to ensure marketing efforts translate into sales opportunities;
• By using Salesforce and Marketo (marketing automation), you will measure, analyse and report on the ROI of different initiatives, safeguarding marketing data quality.

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