B2B Marketing and Lead Generation Specialist

Xpeer Business Solutions; Barcelona; Híbrido; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

A leading healthcare platform in Barcelona is seeking a B2B Marketing and Lead Generation Specialist to develop and execute innovative multichannel campaigns. This role focuses on generating qualified leads for the sales team and requires skills in content creation and marketing automation. The ideal candidate is proactive, creative, and results-oriented, with advanced skills in English and Spanish. Join us to drive healthcare innovation and support our growth!

Servicios

Flexible schedule

Hybrid working model

Opportunities for professional development

Competitive salary

Formación

• Experience in B2B marketing and lead generation.
• Ability to create and execute innovative multichannel campaigns.
• Proficient in HubSpot or similar platforms for automation and segmentation.

Responsabilidades

• Develop and execute lead generation strategies for the sales team.
• Create and implement multichannel campaigns including social media and webinars.
• Measure performance of campaigns and prepare regular reports for optimization.

Conocimientos

B2B marketing lead generation

Innovative campaign execution

Content creation using Canva

HubSpot proficiency

Advanced English

Advanced Spanish

Herramientas

HubSpot

Canva

Descripción del empleo

THE COMPANY

Welcome to Xpeer : Leading a revolution in scientific content, Xpeer is the "Netflix for Healthcare Professionals." As the fastest-growing platform in our industry (with more than 75,000 registered doctors), we proudly operate in over 20 countries, connecting medical experts worldwide with the latest clinical insights.

THE OPPORTUNITY

Drive Innovation at Xpeer : Join us to revolutionize pharma engagement through powerful short-form video content. At Xpeer, connect healthcare professionals with the latest clinical data, significantly enhancing patient care. Grow and innovate daily in a dynamic, multicultural environment in the heart of Barcelona’s Plaza Catalunya.

THE POSITION

Ready to be part of the challenge At Xpeer, we're looking for a

B2B Marketing and Lead Generation Specialist

who is

100% focused on designing and executing strategies

to help our sales team build an effective pipeline.

You'll be the

key partner to the Marketing Manager , helping plan and

put into action creative and innovative multichannel campaigns

aimed at attracting and nurturing qualified leads.

We need someone

proactive, visionary, and eager to propose new ideas

to create internal projects, develop engaging content, coordinate events, and leverage modern marketing tools (AI, Canva, HubSpot) to deliver measurable results.

Key Responsibilities

Strategy Design and Execution Focused on Lead Generation Develop and

execute tactics 100% focused on generating qualified leads

for the sales team. Align marketing initiatives with commercial goals,working

hand in hand with the Marketing Manager

and the sales team. Identify opportunities to

create internal projects

that support pipeline growth.

Creation and Innovation in Multichannel Campaigns Ideate and execute

multichannel campaigns

social media, email marketing, webinars, website content) with a creative and innovative approach. Use

Canva and AI tools

to design engaging visual content and promotional materials. Propose new, original ideas to

launch marketing campaigns and initiatives

that drive demand generation.

Webinars, Events, and Active Participation Plan and coordinate

webinars and online or in-person events

as key B2B marketing tactics. Actively participate in events , supporting organization and communications to maximize lead capture. Professionally represent the brand and engage with prospects and customers at events.

Automation, Segmentation, and Nurturing Use

HubSpot

or similar platforms) to segment audiences, build nurturing workflows, and optimize lead scoring. Create

landing pages and forms

that convert visitors into qualified leads. Manage

automation flows

to nurture leads with timely, relevant content.

Direct Support to the Marketing Manager and Team Collaboration Be

proactive in proposing ideas , suggesting improvements, and anticipating marketing needs. Collaborate closelywith the Marketing Manager to plan, prioritize, and execute initiatives that deliver results. Maintain

tight alignment with the sales team

to ensure campaigns address their needs and help close opportunities.

Analysis and Continuous Improvement Measure the performance of all campaigns, focusing on

lead generation and conversion KPIs . Prepare

regular reports

to support data-driven decision-making. Identify optimization opportunities to make campaigns more effective.

Your Profile

Experience in

B2B marketing

lead generation . Ability to

create and execute innovative multichannel campaigns

effectively. Skilled in creating engaging content using

Canva and AI tools . Experience planning and executing

webinars and events . Proficient in

HubSpot

or similar platforms) for automation, segmentation, and nurturing. Strong writing skills, basic

SEO knowledge , and social media strategy experience. Analytical mindset to

measure results and recommend improvements . Proactive, creative, and results-oriented

personality, eager to contribute ideas and lead internal projects. Excellent communication and teamwork skills. Advanced level of

English and Spanish .

What We Offer Flexible schedule. Hybrid working model. Opportunities for professional development and growth. Collaborative and supportive team environment. Competitive salary.

Join Our Team! If you're ready to

create, innovate, and execute B2B strategies 100% focused on lead generation , we'd love to have you on the Xpeer team. Your work will directly fuel our growth and support the success of our sales organization.