B2B Audience & Sales Leader — Hybrid (Madrid)

Approach People Recruitment; Madrid; Híbrido; EUR 45.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

OTE €60k: €45k base + €15k bonus

Hybrid work: 3 days in office, 2 days@

Career development in internationalorg

Descripción de la vacante

Approach People Recruitment is seeking an experienced B2B Audience & Sales Manager to lead audience growth and delegate sales across a portfolio of live events in Spain and LATAM. The role combines B2B sales, ticketing, audience development and team leadership, with a strong focus on engaging senior decision-makers and corporate audiences.

You will manage a sales team, set KPIs, and drive revenue while maintaining high service levels to secure attendance and repeat participation.

Formación

• Proven experience in ticketing, delegate sales, event sales or a closely related B2B sales environment.
• Strong experience working with a B2B and/or corporate audience.
• Demonstrable experience managing and developing a sales team.
• Proven track record of achieving or exceeding sales and revenue targets.
• Experience working with senior decision-makers and corporate clients.

Responsabilidades

• Lead audience/delegate sales team and set KPIs to drive performance.
• Oversee full ticketing/delegate sales cycle from prospecting to conversion and post-event follow-up.
• Develop and implement delegate and ticket sales strategies aligned with revenue targets and audience growth.
• Engage senior decision-makers and corporate audiences to drive event participation and attendance.

Conocimientos

Ticketing

Delegate sales

Event sales

B2B sales

Team management

Audience development

Relationship-building

English proficiency

Herramientas

CRM systems

LinkedIn Sales Navigator

Descripción del empleo

Approach People Recruitment is seeking an experienced B2B Audience & Sales Manager to lead audience growth and delegate sales across a portfolio of live events in Spain and LATAM. The role combines B2B sales, ticketing, audience development and team leadership, with a strong focus on engaging senior decision-makers and corporate audiences.

You will manage a sales team, set KPIs, and drive revenue while maintaining high service levels to secure attendance and repeat participation.