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Ein etabliertes Unternehmen im Luxus-Hotelbereich sucht einen kreativen Digital Marketing Manager, der die digitale Strategie des Hotels leitet. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung von digitalen Marketingkampagnen, die Optimierung der Online-Präsenz und die Analyse von Leistungsdaten. Sie arbeiten eng mit dem Marketing- und Vertriebsteam zusammen, um innovative Ansätze zu fördern und die Markenpositionierung zu stärken. Diese Position bietet die Möglichkeit, Ihre Fähigkeiten in einem dynamischen Umfeld weiterzuentwickeln, während Sie zur Steigerung des Umsatzes und zur Verbesserung der Gästeerfahrung beitragen.
Fairmont La Hacienda will offer guests one of the most exclusive resorts in southern Spain. Situated on the San Roque coast, in a unique and privileged enclave near Sotogrande, it features a luxurious 5-star hotel and branded residences, showcasing breathtaking sea views. Guests at Fairmont La Hacienda will indulge in a luxury resort experience with access to pools, a spa, fitness facilities, a grand ballroom, and flexible meeting spaces. Surrounded by two of southern Europe's most renowned golf courses, the hotel provides an exclusive retreat for golf enthusiasts, beach lovers, and discerning travelers.
Job Description
The Digital Marketing Manager is responsible for leading the hotel’s digital strategy, working closely with the Director of Marketing and Director of Sales to determine the strategic vision for online presence. The role establishes digital marketing goals and implements tactical efforts aimed at driving revenue growth across key digital channels and customer segments, while enhancing the hotel's brand positioning and online image. This position oversees website content management and email marketing, ensuring alignment with brand standards and business objectives.
The Digital Marketing Manager is also accountable for digital data quality and analysis, providing insights and recommending digital strategies to the Director of Marketing. The role ensures that all digital marketing initiatives, including SEO, paid advertising, and content strategies, are positioned to achieve revenue goals and drive direct bookings. Additionally, the position oversees third-party platform integrations, optimizes online conversion, and supports e-commerce efforts.
Furthermore, the Digital Marketing Manager identifies opportunities to enhance the digital experience, fosters innovation in marketing practices, and mentors team members to develop digital marketing talent within the hotel.
Responsibilities
Applicants are kindly requested to possess either EU citizenship or a valid work permit for Spain.
Qualifications
What is in it for you :