ATL Marketing Manager (f / m / x)

AUTO1 Group GmbH; Málaga; A distancia; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

A leading automotive technology company in Málaga is seeking a Media Manager to drive high-impact brand campaigns across multiple channels such as TV and digital. The ideal candidate will have a minimum of 2 years of experience, strong analytical skills, and fluency in English. The role offers a flexible work environment with opportunities for professional growth and discounts on various brands.

Servicios

Flexible working hours

Education budget

30 days of vacation

Discounts on well-known brands

Access to mental well-being resources

Formación

• 2+ years managing online and/or offline campaigns.
• Strong analytical and reporting skills.
• Experience managing supplier relationships.

Responsabilidades

• Plan and optimize performance-driven campaigns.
• Analyze campaign performance using KPIs.
• Manage and allocate budgets across channels.

Conocimientos

Campaign management experience

Analytical skills

Communication skills

Attention to detail

Data-driven approach

Fluency in English

Experience with programmatic media buying

Fluency in additional European languages

Herramientas

Excel

SQL

BigQuery

Descripción del empleo

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.

As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

Your new Role

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
• Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
• Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
• Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
• Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
• Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
• Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

Your Skills

2+ years of experience managing and scaling online and / or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.

Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.

Strong attention to detail and a structured mindset for managing multiple projects and campaigns.

Experience in managing agency and media supplier relationships.

Excellent communication skills; fluency in English is essential.

Experience with programmatic media buying is a plus.

Experience in shaping creative strategy and direction is a plus.

Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.

High motivation, adaptability, and a drive to challenge the status quo

Our Offer

Once a unicorn, now a listed public company, be part of our success story!

Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation

We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training

More than 90 different nationalities make up a truly international and diverse working environment

We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.

I hereby agree, that my application will be processed by AUTO1 Global Services GmbH & Co. KG and will be forwarded to the respective company of the AUTO1-Group that awards the respective job, I am applying for.

I hereby agree, to be part of the talent communities for future career opportunities and to receive regular email updates on open positions.

Further information about the handling of your data can be found here .

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