Aso Lead, Eu

buscojobs España; Zaragoza; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading company based in Spain is seeking an ASO Manager responsible for optimizing app store strategies across its portfolio. This role involves collaborating with various teams to drive growth, implementing innovative approaches to mobile marketing, and leading projects to enhance conversion rates. The ideal candidate will have significant marketing experience, a strong BA/BS education, and the ability to work proactively with cross-functional partners.

Formación

• Senior-level experience in marketing, improving conversion rates.
• Experience with ASO A/B testing and metadata optimization.
• Strong project management and organizational skills.

Responsabilidades

• Lead and shape ASO strategy across the product portfolio.
• Collaborate with cross-functional teams to implement ASO best practices.
• Develop growth models and performance forecasts.

Conocimientos

Project Management

Communication

Analytical Skills

Collaboration

Educación

BA / BS

Descripción del empleo

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Responsibilities

• Reporting to the Director of Business Management, you will be responsible for leading and shaping ASO strategy across the portfolio.
• Partner with cross-functional stakeholders (e.g., producers, product marketing, UA) to ensure ASO best practices and recommendations are implemented at all stages of development.
• Develop an understanding of roadmaps and performance across the portfolio, identify opportunities, and develop strategies for growth.
• Build growth models and install forecasts.
• Stay updated with the latest ASO and mobile marketing trends, and bring innovation, new knowledge, tools, and platforms to enhance our ASO efforts.

Requirements

• Education : BA / BS.
• Senior-level experience in marketing with a proven track record of improving conversion rates.
• Experience in driving and executing ASO A / B testing strategies and metadata optimizations.
• Experience managing teams.
• Strong understanding of algorithms powering app stores.
• Experience working across multiple projects / products.
• Ability to collaborate with cross-functional teams and build relationships with partners.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Excellent communication and interpersonal skills for effective collaboration.

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