ASO Growth Lead - App Store Optimisation

BVGroup; Madrid; Presencial; EUR 105.201 - 163.647; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation assistance

Descripción de la vacante

Based in Gibraltar on-site, the role requires leadership of an ASO Executive and close collaboration with User Acquisition teams to optimise installations and rankings. A strong track record in consumer mobile ASO is essential.

Formación

• Proven experience in App Store Optimisation (ASO) within a consumer mobile environment.
• Demonstrable success driving organic installs, rankings and app visibility.
• Strong understanding of keyword optimisation and metadata strategy.

Responsabilidades

• Owning and executing ASO strategy across App Store and Google Play to drive scalable organic growth.
• Increasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis.
• Managing and optimising app store listings end-to-end, including titles, descriptions, and localisation across multiple markets.
• Defining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates.
• Analysing performance and delivering insight-led optimisation, using data to prioritise and scale what works.
• Partnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.

Conocimientos

ASO strategy

Organic installs

Keyword optimization

Store listing optimization

Herramientas

AppTweak

Sensor Tower

App Radar

Descripción del empleo

Based in Gibraltar on-site, the role requires leadership of an ASO Executive and close collaboration with User Acquisition teams to optimise installations and rankings. A strong track record in consumer mobile ASO is essential.