Head of ASO

BVGroup; Málaga; Presencial; EUR 104.980 - 145.806; Jornada completa

Descripción de la vacante

BVGroup in Gibraltar is seeking a Head of ASO to own the visibility and performance of our mobile apps across App Store and Google Play. You will drive data-led, scalable ASO strategies across multiple brands and markets to achieve sustainable organic growth.

You will lead keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, collaborating with User Acquisition to align campaigns and ensure a strong install journey.

Formación

• Proven ASO experience in consumer mobile apps.
• Track record of organic installs and rankings.
• Strong keyword and metadata strategy knowledge.
• Familiarity with App Store & Google Play factors.

Responsabilidades

• Own ASO strategy across App Store and Google Play.
• Drive app visibility through keyword and metadata optimisation.
• Manage store listings including localisation across markets.
• Lead creative optimisation to improve install conversion.
• Analyse performance and prioritise optimisation actions.
• Coordinate with UA teams for seamless install journeys.

Conocimientos

ASO Strategy

Keyword Optimisation

App Store Optimisation

ASO Tools

Data Analysis

Team Leadership

Herramientas

AppTweak

Sensor Tower

App Radar

Descripción del empleo

Head of ASO | Gibraltar | On-site

BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience. BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.

Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.

Purpose Of The Role

As Head of ASO, you will be responsible for owning and enhancing the visibility, discoverability, and performance of BVGroup’s mobile apps across the App Store and Google Play, while driving the implementation of data-led, scalable ASO strategies across multiple brands and markets. You will be supporting sustainable organic growth by defining and executing end-to-end App Store Optimisation initiatives, in line with industry best practices and evolving platform algorithms and will be responsible for keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, ensuring continuous improvement and measurable commercial impact.

Key Responsibilities

• Owning and executing ASO strategy across App Store and Google Play to drive scalable organic growth.
• Increasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis.
• Managing and optimising app store listings end-to-end, including titles, descriptions, and localisation across multiple markets.
• Defining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates.
• Analysing performance and delivering insight-led optimisation, using data to prioritise and scale what works.
• Partnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey.
• Managing and developing an ASO Executive, ensuring high-quality execution and future capability growth.

Essential Skills & Experience

• Proven experience in App Store Optimisation (ASO) within a consumer mobile environment.
• Demonstrable success driving organic installs, rankings and app visibility.
• Strong understanding of keyword optimisation and metadata strategy.
• Knowledge of App Store & Google Play ranking factors.
• Proficiency in store listing conversion drivers.
• Experience using ASO tools (e.g. AppTweak, Sensor Tower, App Radar).

How We Hire

Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.

Relocation

If you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live.