▷ Aplica Ya Strategic Marketing Director

TN Spain; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is looking for a Strategic Marketing Director to spearhead market insights and business intelligence initiatives. This role involves leading market research, implementing innovative strategies, and driving brand development in the food and FMCG sector. The ideal candidate will possess a strong background in strategic marketing, with over 8 years of experience and a passion for consumer understanding. Join a dynamic team where your strategic vision will shape the future of the brand across international markets, ensuring customer-centric innovation and successful product launches.

Formación

• 8+ years of experience in strategic marketing roles within FMCG.
• Expertise in digital strategy, e-commerce, and P&L management.

Responsabilidades

• Lead market research to analyze trends and customer behavior.
• Manage market information for product development and planning.
• Define and lead communication strategies for brand positioning.

Conocimientos

Market Insights

Business Intelligence

Strategic Branding

Digital Strategy

E-commerce

P&L Management

Stakeholder Reporting

Communication Skills

Strategic Thinking

Proficiency in Microsoft Office

Educación

University degree in Business Administration

Postgraduate studies in Strategic Marketing

Herramientas

CRM

AI Tools

Descripción del empleo

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▷ Aplica Ya Strategic Marketing Director, Madrid

Location: Madrid, Spain

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 27.04.2025

Expiry Date: 11.06.2025

Job Description:

We are seeking a Strategic Marketing Director (market insights/BI) for a leading company in the food and FMCG sector, based in Galicia with an international scope. The role requires a professional passionate about market intelligence, strategic branding, and customer-focused innovation, capable of translating data into strategic decisions, strengthening brand positioning, and leading innovation across markets.

Main Objectives of the Role:

1. Lead market research (trends, products, customers, competitors) and identify business opportunities.
2. Implement a Business Intelligence approach to support strategic planning and operations.
3. Execute the company’s commercial strategy by promoting customer centricity and new product development aligned with brand values.
4. Review and update the product launch process and lead successful market entries.
5. Define and drive the company’s communication strategy in coordination with the corporate communication team.
6. Lead and implement the global brand strategy.
7. Support the preparation of country-level commercial plans with sales teams.

Key Responsibilities:

1. Develop and lead a market research framework to analyze trends, customer behavior, and competition; establish reporting systems for strategic decision-making.
2. Manage market information for value creation and product development; deliver actionable reports for business planning.
3. Lead NPD processes and coordinate cross-functional teams for product launches, defining milestones and KPIs.
4. Define and lead external and internal communication strategies to promote the company’s vision and market positioning.
5. Collaborate with sales teams to support strategic planning at the country level.
6. Drive brand development and ensure consistency across business units; guide local marketing efforts.

Candidate Profile:

• University degree in Business Administration, Marketing, International Trade, or similar.
• Postgraduate studies in Strategic Marketing or related disciplines preferred.
• 8+ years of experience in strategic marketing roles within FMCG, with expertise in digital strategy, e-commerce, P&L management, and stakeholder reporting.
• Skills & Competencies: Expert in Market Insights & Business Intelligence, Strategic Brand Development, excellent communication, strategic thinking, and proficiency in Microsoft Office, CRM, and AI tools. Fluent in Spanish and English; additional languages are a plus.

This role is ideal for a strategic thinker with a global vision and deep consumer understanding, capable of translating market knowledge into actionable business strategies. All inquiries will be handled confidentially.