Analytics Senior Business Development Manager

Kantar Group Limited; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking an Analytics Senior Business Development Manager to drive media efficiency solutions in Spain. This role offers a unique opportunity to impact marketing analytics and advisory solutions significantly. Collaborating with a diverse team, you will leverage your expertise in marketing measurement and mix modeling to enhance client success. The position emphasizes creativity and inclusion, making it ideal for a motivated professional eager to establish new business relationships and drive transformation in the marketing landscape.

Formación

• 10+ years in marketing mix modeling and machine learning for sales.
• Experience in sales and marketing analytics solutions.

Responsabilidades

• Guide marketing mix modeling and analytics projects.
• Achieve sales targets and identify new business opportunities.
• Lead RFP and proposal processes.

Conocimientos

Marketing Mix Modeling

Machine Learning

Sales Forecasting

Media Planning

Client Relationship Management

Presentation Skills

Educación

Bachelor's Degree in Marketing or Related Field

Descripción del empleo

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Analytics Senior Business Development Manager

At Kantar, we blend AI expertise with innovative marketing mix modeling, campaign measurement, creative analysis, segmentation, choice modeling, and digital analytics to deliver groundbreaking insights and solutions. As an Analytics Senior Business Development Manager, you will drive the evolution of media efficiency solutions (MMM + Lift) in Spain. You will be a vital part of a diverse team that fosters innovation and excellence.

Why This Job is Meaningful :

This role offers an unparalleled opportunity to significantly impact media efficiency and advisory solutions. You'll drive commercial success while collaborating with an extraordinary team that values inclusion and creativity. Your background in marketing measurement and deep understanding of marketing mix modeling will be critical in respecting consumer insights and data integration. By leading the transformation of media efficiency solutions, you will contribute to the success of Kantar's clients and help craft the future of marketing analytics.

Key Responsibilities :

• Guide and support the delivery of marketing mix modeling and other brand & media efficiency analytics projects with the help of local and global teams.
• Achieve sales targets by acquiring new buying points from current clients and new prospects.
• Identify new business opportunities by understanding AI, data production, and transformations.
• Apply your personal business network in selling within marketing and media.
• Develop outbound BDR-led strategies and plans, build new opportunities, and support initial cross-Analytics portfolio conversations with prospects.
• Discover prospect needs and triggers to develop win strategies that drive sales of focused solutions.
• Establish relationships with key contacts and prospective clients using the Kantar client network as well as your personally established network.
• Lead RFP and proposal processes by collaborating with teams, coordinating client timelines, and developing pitch collateral.

Skills & Experience Needed :

• Proven experience (+10 years) in marketing mix model projects and machine learning for sales forecasting, advising clients.
• Experience in both online and offline media planning and optimization.
• 5+ years in sales, meeting revenue targets, selling marketing analytics solutions to marketing decision-makers and analytics leaders.
• A hunting mentality with experience using an existing network of client relationships and generating leads.
• Success in generating revenue with new business / new logo accounts.
• Experience within primary insights' generation, survey-based, and data sources meta-integration.
• Knowledge of brand marketing, custom research, and measurement is a plus.
• Ability to translate complex concepts into concise, insightful messaging.
• Excellent commercial, presentation, and interpersonal skills (verbal and written).
• Highly motivated, self-starter, and a driver of change and transformation.
• Ambition to establish and develop new business.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

We prioritize our people's health and wellbeing, offering flexible work arrangements to support inclusion and acceptance. We are committed to creating an inclusive culture and value diversity in our people, clients, suppliers, and communities. We welcome applications from all backgrounds and sections of society.

Location

At Kantar, our rewards are based on clear principles, ensuring competitiveness and supporting a pay-for-performance culture. We aim to create an environment where everyone feels included, accepted, and able to flourish, with attention to mental health and wellbeing. We strive for diversity to expand our talent pool, be locally representative, and drive better commercial outcomes.

Kantar is the world's leading data, insights and consulting company, with 30,000 people helping the world's leading organizations succeed and grow.

J-18808-Ljbffr