Analyst, Marketing

Rockwell Automation; Barcelona; Hybrid; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Mindfulness program

Volunteer PTO

Wellbeing program

Digital course library

Global exposure

Job summary

Rockwell Automation is seeking a Marketing Analytics Analyst to join a centralized global analytics team in Barcelona. You will craft data-driven insights, build dashboards, and collaborate with marketing and other functions to inform strategic decisions.

The role is hybrid in Barcelona, involving Power BI, Salesforce, Eloqua, and analytics platforms. The Essentials include a data-focused degree, Power BI experience, project management, and fluent English.

Qualifications

• Bachelor's degree in data science, math, economics, business administration, market research, or other data-intensive field.
• Experience in Power BI
• Experience managing projects across business function teams
• Fluency in English required in write, read, and speak.

Responsibilities

• Conduct deep-dive analysis on industry and product performance, customer behaviors, and market trends.
• Be a trusted expert on Marketing owned/created data.
• Design interactive dashboards for industry, production and pipeline KPIs and KPMs using Power Bi, as well in-platform reporting solutions (Salesforce, Eloqua, Adobe Analytics, GA4)
• Partner with campaign leaders/crews to understand the business needs and translate them into analytical solutions
• Work closely and collaborate with data engineering teams on the management of key datasets to optimize and source for analytics
• Drive efficiency and innovation through predictive models to push automation and insights forward

Skills

Data analysis

SQL

Python

Marketing analytics

Project management

Education

Bachelor's degree in data-related field

Tools

Power BI

Salesforce

Eloqua

Adobe Analytics

GA4

Python

SQL

Job description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

As an Analyst, Marketing you will play a critical role in Rockwell’s centralized global analytics team, serving as a key contributor is data-driven decision making across the marketing organization. While primarily supporting marketing, this role will have the opportunity to collaborate with other parts of the enterprise to deliver actionable insights, analytics, and develop intuitive dashboards to inform strategic and operational decisions. You will report to the Manager, Data, Analytics and Reporting and work hybrid in Barcelona, Spain.

Your Responsibilities

• Conduct deep-dive analysis on industry and product performance, customer behaviors, and market trends.
• Be a trusted expert on Marketing owned/created data.
• Design interactive dashboards for industry, production and pipeline KPIs and KPMs using Power Bi, as well in-platform reporting solutions (Salesforce, Eloqua, Adobe Analytics, GA4)
• Partner with campaign leaders/crews to understand the business needs and translate them into analytical solutions
• Work closely and collaborate with data engineering teams on the management of key datasets to optimize and source for analytics
• Drive efficiency and innovation through predictive models to push automation and insights forward

The Essentials - You Will Have

• Bachelor's degree in data science, math, economics, business administration, market research, or other data-intensive field.
• Experience in Power BI
• Experience managing projects across business function teams
• Fluency in English required in write, read, and speak.

The Preferred - You Might Also Have

• Minimum 5 years of experience in Reporting and Analytics
• 3 years experience Power Bi and programming/query languages (SQL, SOSQL, Python)
• Proficiency in excel (can perform complex functions)
• Experience in marketing and sales tech stacks including Oracle Eloqua, Dun & Bradstreet, Jira, Confluence, Seismic
• Experience with key-driver analysis, trend prediction, forecasting, and ML application.
• Knowledge of Data Compliance and Governance Best Practices and Standards

While headquarters are located in the US, you could expect to collaborate with colleagues globally where time zones, languages, and cultural differences exist.

What We Offer

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development
• A collaborative, high‑performance engineering environment that values innovation and continuous improvement.
• Opportunities for ongoing learning, certification, and global exposure.
• Great compensation package and benefits aligned with Rockwell Automation's global standards.
• And other attractive local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!