Analyst, Audience Impact & Intelligence

Lumenalta; Valladolid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in advertising consulting seeks a mid-senior level strategist to join their Audience Impact & Intelligence team. This role involves developing compelling sales stories, managing performance reports, and utilizing data visualization to present audience research. Ideal candidates should have strong analytical skills and familiarity with relevant software tools.

Formación

• Experience with data extraction from syndicated sources.
• Strong analytical abilities and data storytelling proficiency.
• Highly organized and comfortable in fast-paced environments.

Responsabilidades

• Support Sales and Marketing teams by developing sales positioning stories.
• Craft research-based sales materials and RFP responses.
• Generate and manage performance reports and competitive analyses.

Conocimientos

Analytical abilities

Data storytelling

Multitasking

Herramientas

Microsoft Excel

PowerPoint

Nielsen

MRI-Simmons

Kantar

comScore

VideoAmp

Descripción del empleo

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Role Overview

The Audience Impact & Intelligence team is a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the evolving media ecosystem. We inspire sales teams with deep audience understanding, strategic insights, and data expertise to support client needs. Our team focuses on making meaningful connections between consumers and diverse audiences across all platforms through data-driven studies, surveys, and industry metrics.

We value diversity of thought and believe unique perspectives are just as important as professional experience. We seek out immersive experiences that keep us at the forefront of cultural trends and, ultimately, enhance our work as researchers and strategists.

Key Responsibilities

• Support Sales and Marketing teams by developing strong positioning stories that highlight the value of the audience.
• Craft engaging, client-ready, research-based sales materials and RFP responses that illustrate the power of our networks and audiences.
• Develop a deep understanding of the linear, digital, and cross-platform advertising space, along with media measurement methodologies and their implications for ad sales.
• Present research findings to sales teams and key stakeholders as needed.
• Build relationships with peers across teams to enhance information sharing and process improvements.
• Generate and manage regular weekly and quarterly performance reports, as well as competitive analyses.
• Utilize creative data visualization techniques to present research insights compellingly and innovatively.
• Stay informed about industry trends and key consumer insights to enhance research strategies.
• Provide support to Directors and Managers on additional projects as necessary.

Required Skills & Qualifications

• Familiarity with software applications used to extract data from syndicated sources such as Nielsen, MRI-Simmons, Kantar, comScore, and VideoAmp.
• Strong analytical abilities and experience with data storytelling using Microsoft Excel and PowerPoint.
• Highly organized and comfortable working in a fast-paced environment with the ability to multitask effectively.

What's it like to work at Lumenalta?

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Consulting, Engineering, and Information Technology

Software Development and IT Services and IT Consulting

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