Analyst, Audience Impact & Intelligence

Lumenalta; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Mid-Senior level professional to join their Audience Impact & Intelligence team. This role focuses on supporting sales and marketing efforts by crafting compelling, research-based materials that highlight audience value. The successful candidate will leverage their analytical skills to present insights and develop strong positioning stories, while also staying informed about industry trends. If you thrive in a fast-paced environment and enjoy building relationships across teams, this opportunity is perfect for you to make a meaningful impact in the advertising space.

Formación

• Strong analytical skills with experience in data storytelling.
• Familiarity with data extraction software and multitasking in fast-paced environments.

Responsabilidades

• Support sales by developing positioning stories and research-based materials.
• Present research findings and manage performance reports regularly.

Conocimientos

Data storytelling

Analytical abilities

Microsoft Excel

Microsoft PowerPoint

Data extraction from syndicated sources

Herramientas

Nielsen

MRI-Simmons

Kantar

comScore

VideoAmp

Descripción del empleo

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Role Overview

The Audience Impact & Intelligence team is a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the evolving media ecosystem. We inspire sales teams with deep audience understanding, strategic insights, and data expertise to support client needs. Our team focuses on making meaningful connections between consumers and diverse audiences across all platforms through data-driven studies, surveys, and industry metrics.

We value diversity of thought and believe unique perspectives are just as important as professional experience. We seek out immersive experiences that keep us at the forefront of cultural trends and, ultimately, enhance our work as researchers and strategists.

Key Responsibilities

1. Support Sales and Marketing teams by developing strong positioning stories that highlight the value of the audience.
2. Craft engaging, client-ready, research-based sales materials and RFP responses that illustrate the power of our networks and audiences.
3. Develop a deep understanding of the linear, digital, and cross-platform advertising space, along with media measurement methodologies and their implications for ad sales.
4. Present research findings to sales teams and key stakeholders as needed.
5. Build relationships with peers across teams to enhance information sharing and process improvements.
6. Generate and manage regular weekly and quarterly performance reports, as well as competitive analyses.
7. Utilize creative data visualization techniques to present research insights compellingly and innovatively.
8. Stay informed about industry trends and key consumer insights to enhance research strategies.
9. Provide support to Directors and Managers on additional projects as necessary.

Required Skills & Qualifications

1. Familiarity with software applications used to extract data from syndicated sources such as Nielsen, MRI-Simmons, Kantar, comScore, and VideoAmp.
2. Strong analytical abilities and experience with data storytelling using Microsoft Excel and PowerPoint.
3. Highly organized and comfortable working in a fast-paced environment with the ability to multitask effectively.

What's it like to work at Lumenalta?

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Consulting, Engineering, Information Technology, Software Development, IT Services, and IT Consulting