Analyst - Analytics & Audience Activation

Nestlé; Esplugues de Llobregat; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Nestlé is seeking an Analyst specializing in Analytics & Audience Activation to join their Global Advertising Technology Team in Esplugues de Llobregat. This role involves implementing digital analytics solutions, requiring strong skills in Google Analytics, project management, and data strategy, offering a competitive salary and benefits.

Servicios

Competitive salary and comprehensive benefits package

Ongoing training and career opportunities

Flexible working scheme

Dog-friendly campus with medical center and canteen

Recreational activities such as yoga and volunteering

Formación

• 5+ years of experience with Google Analytics 360 and Tag Manager.
• Experience in managing digital media and analytics projects.
• Ability to develop and maintain business relationships.

Responsabilidades

• Lead integrations of Google Analytics with other digital products.
• Gather and validate business requirements for analytics projects.
• Deliver consultancy on Web Analytics strategy and implementation.

Conocimientos

Analytical thinking

Client-facing communication

Business focus

Problem analysis

Educación

Degree in IT, Computer Science, Engineering, or Digital Business

Herramientas

Google Analytics 360

Google Tag Manager 360

Google Looker Studio

Google BigQuery

Jira

Descripción del empleo

We are looking for an Analyst - Analytics & Audience Activation to be part of our Global Advertising Technology Team.

Position Snapshot

• Location: Esplugues de Llobregat.
• Type of Contract: Permanent.
• Type of work: Hybrid.
• Work Language: Fluent Business English.

About the Marketing Technologies Hub at Nestlé

We are a multicultural and diverse team of Marketing Technologies professionals supporting the Marketing Transformation at Nestlé at scale. We work with leading technologies and top external partners to provide solutions to enable Nestlé to engage with millions of consumers worldwide. We transform how we enable Content Supply chain, leverage data with AI, advanced Analytics, and accelerate automation to enable our operating model to be more efficient and effective.
We look for people who are curious, courageous, innovative, collaborative, and passionate about Marketing technologies. If this is You and You want to make an impact globally, join us and there will be no limits to your career.

Position Summary:

The Digital Analytics & Audience Activation Analyst will be integrated in the Global team responsible for the implementation of global digital analytics and digital media solutions strategy across the different Nestlé businesses and markets. Working closely with business and IS/IT teams and solutions, will be responsible for enriching the data strategy of Nestlé. We are looking for a candidate who has hands-on expertise on Web Analytics and Insights, who is fully skilled in the Google toolset (Google Marketing Platform) and masters both technical and functional aspects of the products.
As part of the AdTech team you will be responsible for analyzing and refining business and functional requirements and later collaborating with team members to translate these requirements into meaningful processes and specifications and ensuring quality products. He/she will solicit requirements through interviews, workshops, and/or existing analytics, systems documentation or procedures, supports implementation team, and ensure functional documentation of the solutions.

As an Analyst you will be supporting the build and deploy of specific AdTech products by analyzing business needs, helping to define project scope and taking part in the implementation of digital packages with internal and external partners ensuring adherence with the architectures, solutions, tools and overall implementation framework.

What you’ll do

• Lead integrations of Google Analytics 360 with other Digital products used or developed by Nestlé as well as with other Google products (Search, Display, Video, BigQuery).
• Gather and validate business requirements for analytics projects and solutions such as: Google Analytics, Google Looker Studio, Google Tag Manager (client and server-side) and Google BigQuery.
• Define GA4 architecture and implementation best practices.
• Deliver consultancy services to our markets and brands on Web Analytics strategy and implementation for websites (WebCMS), eCommerce sites, mobile apps or Chatbots.
• Ensure monitoring and control of Global GA and GTM Guidelines across all digital assets of the organization.
• Support the design, build and deploy of technical solutions for AdTech at global level to ensure adoption and usage across Nestlé businesses and markets.
• Challenges Business stakeholders into improving existing business processes through experience and monitoring of best practices.
• Ensure project consistency and relevance by performing scoping assessments to determine feasibility of projects.
• Responsible for the collection of Business requirements raised by stakeholders at Nestlé HQ and/or markets, and their analysis to produce functional specifications.
• Responsible for the fit/gap analysis by performing system analysis.
• Ensure that relevant stakeholders are involved in specification of new services and/or major upgrades to existing services.
• Prepare and lead training activities for internal and external stakeholders. Create and maintain comprehensive project documentation (including users’ guidelines and training materials).
• Keep strong awareness of latest industry trends and ensure the relevance of Digital Analytics and Media solutions with always on industry benchmarking.

We offer you

We offer more than just a job. We put people first and inspire you to become the best version of yourself.

• Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
• Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
• Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!
• Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.

Minimum qualifications:

• Degree in IT, Computer Science, Engineering, Digital Business or equivalent work experience.
• 5+ years of experience working with Google Analytics 360 / Google Analytics 4 and Google Tag Manager 360 and their APIs.
• 5+ years of experience in managing project in Digital media and analytics industry: Web analytics, Display or Search Media, Programmatic Media Buying (preferably on Demand side), Data
• Management Platforms (DMP)
• Experience on analyzing and breaking down problems and information using structured frameworks and methodologies.
• Analytical thinking abilities and client facing communication skills
• Business focus and value mindset.
• Experience with Google Looker Studio, BigQuery and Jira.
• Curiosity to learn and power to adapt, a can-do attitude and receiver obsessed mindset
• Ability to develop/maintain productive business relationships.
• Excellent English written and oral communications skills.
• Strong interpersonal skills.
• Mobility: the position may involve international traveling.
• Degree in IT, Computer Science, Engineering, Digital Business or equivalent work experience.
• 5+ years of experience working with Google Analytics 360 / Google Analytics 4 and Google Tag Manager 360 and their APIs.
• 5+ years of experience in managing project in Digital media and analytics industry: Web analytics, Display or Search Media, Programmatic Media Buying (preferably on Demand side), Data Management Platforms (DMP).
  

Nice to have

• 3+ years of experience in a complex, matrix based international company, global environment and with virtual teams.
• Experience with “AI for Marketing” leveraging Google Cloud’s BigQuery and ML components.
• Post-degree in Digital Marketing
  

About Nestlé

We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. With net sales of CHF 94.4 billion in 2022, the company has over 291,000 employees and 418 factories in 85 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. Nestlé is dedicated to offering high-quality food and beverage products and services that contribute to the nutrition, health, and well-being of people, pets, and the planet. Additionally, it is committed to being a leading company in sustainability and achieving net zero greenhouse gas emissions by 2050. Want to learn more? Visit us at: www.nestle.com

We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.

How we will proceed:

You send us your CV → We contact relevant applicants → Interviews → Feedback → Job Offer communication to the Finalist → First working day