Amazon eTrade Marketing Manager

Stanley Black & Decker, Inc.; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Employee stock purchase plan

Descripción de la vacante

Stanley Black & Decker, Inc. is seeking an Amazon eTrade Marketing Manager to own the full sales cycle on Amazon across designated markets. You’ll work with Amazon KAMs and cross-functional partners to optimize activation, performance, and growth within the EMEA-ANZ eCommerce team.

This is a hybrid, permanent position based in Barcelona. You will analyze markets, leverage SEO/SEA, manage campaigns, and drive cross-functional collaboration to maximize sell-out and ROI while defending brand

Formación

• Strong analytical skills to identify real drivers of performance.
• Excellent written and verbal communication skills in English.
• Ability to manage a diverse range of stakeholders internally & externally.

Responsabilidades

• Own the full sales cycle of products on Amazon for the market/categories you are responsible for.
• Analyze market trends and collaborate with Amazon KAMs to drive category performance.
• Maximize sell-out performance by optimizing ASP, VOC, and CPC strategies.
• Leverage SEO/SEA knowledge and Amazon tools (Vendor Central, Vine, Bundling) for activations.
• Coordinate with agencies to plan campaigns and optimize performance across the funnel.
• Report weekly on POS performance using Pareto and root-cause analyses.
• Develop best practices for e-commerce/digital marketing on Amazon.

Conocimientos

Analytical thinking

English communication

Stakeholder management

Herramientas

Vendor Central

Brand Registry

Descripción del empleo

Location: Barcelona, Spain

Work Model: Hybrid

Employment: Permanent

Come build your career.

What You’ll Do

As Amazon eTrade Marketing Manager, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Amazon EU Commercial Director.

You’ll get to:

• Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
• You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories
• Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
• Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
• Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
• ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
• Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
• Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
• Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
• Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

• Doer mentality couple with the drive to get things done under time pressure
• Strong analytical skills to identify real drivers of performance
• Excellent written and verbal communication skills in English are essential as well as in the language of the market you will represent
• Ability to expand skills and take on additional responsibility in the future
• Strong sense of the business to build and manage budgets, pricing strategies and ROI analysis
• Ability to manage a diverse range of stakeholders internally & externally
• Robust sense of ownership, skills to manage several projects at the same time while keeping your eyes on the key priorities.
• A taste for challenge

What You’ll Receive

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools and storage company and #2 security solutions provider, with a leading presence in engineered fastening. We’re visionaries. Industry 4.0 innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us