AI-Powered Marketing Analytics Manager

eDreams ODIGEO; Bellprat; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Prime Plus membership

Relocation support

Equipment lifecycle program

Hybrid home-office model

Job summary

eDreams ODIGEO is seeking an Online Marketing Analytics Manager in Barcelona to lead a talented analytics team and advance AI-driven marketing insights. You will shape analytics strategy, mentor analysts, and partner with stakeholders to translate data into strategic growth for a global business.

You will apply SQL, Python/R, and data visualization tools to build robust dashboards, run experiments, and drive data-informed decisions across campaigns and channels.

Qualifications

• Degree in a quantitative or technical field (Statistics, Mathematics, CS, Engineering).
• Proven ability to translate data into actionable insights and stories.
• Experience mentoring or managing analysts in digital marketing analytics.
• Fluency in English with strong communication and collaboration skills.

Responsibilities

• Lead analytics for online marketing campaigns and reporting strategy.
• Drive AI agenda with predictive modeling and automation in marketing analytics.
• Design and analyze experiments, building a continuous test-and-learn program.
• Manage and develop a team of analysts with business context and guidance.
• Translate complex questions into analyses using Python/SQL and coordinate with stakeholders.
• Report performance to senior management with clear, multi-angle insights.

Skills

SQL queries

Python/R

Data storytelling

Communication

Analytical thinking

Education

Bachelor's degree in a quantitative field

Tools

Looker Studio

Tableau

PowerBI

A/B testing tools

Job description

eDreams ODIGEO is seeking an Online Marketing Analytics Manager in Barcelona to lead a talented analytics team and advance AI-driven marketing insights. You will shape analytics strategy, mentor analysts, and partner with stakeholders to translate data into strategic growth for a global business.

You will apply SQL, Python/R, and data visualization tools to build robust dashboards, run experiments, and drive data-informed decisions across campaigns and channels.