AI-Powered Marketing Analytics Manager

eDreams ODIGEO; Bellprat; Híbrido; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Prime Plus membership

Relocation support

Equipment lifecycle program

Hybrid home-office model

Descripción de la vacante

eDreams ODIGEO is seeking an Online Marketing Analytics Manager in Barcelona to lead a talented analytics team and advance AI-driven marketing insights. You will shape analytics strategy, mentor analysts, and partner with stakeholders to translate data into strategic growth for a global business.

You will apply SQL, Python/R, and data visualization tools to build robust dashboards, run experiments, and drive data-informed decisions across campaigns and channels.

Formación

• Degree in a quantitative or technical field (Statistics, Mathematics, CS, Engineering).
• Proven ability to translate data into actionable insights and stories.
• Experience mentoring or managing analysts in digital marketing analytics.
• Fluency in English with strong communication and collaboration skills.

Responsabilidades

• Lead analytics for online marketing campaigns and reporting strategy.
• Drive AI agenda with predictive modeling and automation in marketing analytics.
• Design and analyze experiments, building a continuous test-and-learn program.
• Manage and develop a team of analysts with business context and guidance.
• Translate complex questions into analyses using Python/SQL and coordinate with stakeholders.
• Report performance to senior management with clear, multi-angle insights.

Conocimientos

SQL queries

Python/R

Data storytelling

Communication

Analytical thinking

Educación

Bachelor's degree in a quantitative field

Herramientas

Looker Studio

Tableau

PowerBI

A/B testing tools

Descripción del empleo

eDreams ODIGEO is seeking an Online Marketing Analytics Manager in Barcelona to lead a talented analytics team and advance AI-driven marketing insights. You will shape analytics strategy, mentor analysts, and partner with stakeholders to translate data into strategic growth for a global business.

You will apply SQL, Python/R, and data visualization tools to build robust dashboards, run experiments, and drive data-informed decisions across campaigns and channels.