Aftersales Marketing Manager

OMODA JAECOO España; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading automotive company is looking for a Marketing Aftersales Manager to enhance customer experience through impactful marketing strategies. The role involves executing omnichannel campaigns, managing budgets, and analyzing market trends to increase brand visibility and improve customer engagement. This position is ideal for a strategic thinker with a strong background in automotive marketing.

Formación

• Over 4 years of experience in Marketing Aftersales within the automotive sector.
• Education in marketing or related field required.
• Proficiency in CRM and analytics tools essential.

Responsabilidades

• Design and implement aftersales marketing strategies.
• Analyze performance metrics to optimize campaigns.
• Manage the aftersales marketing budget.

Conocimientos

Marketing Strategy

Campaign Management

Data Analysis

Customer Relationship Management

Budget Management

Event Coordination

Innovation Leadership

Educación

Bachelor's degree in Marketing

Bachelor's degree in Commercial Management

Bachelor's degree in Economics

Bachelor's degree in Automotive Engineering

Bachelor's degree in Machinery Engineering

Herramientas

CRM platforms

Marketing Automation Tools

Analytics Tools

Descripción del empleo

Omoda Motors is a new brand built by Chery Group, a leading Chinese automobile company. Omoda & Jaecoo operate independently from other brands within Chery Group. Its business scope covers the R&D, production, and sales of passenger cars.

About the Role

We are seeking a strategically minded individual to contribute to service excellence and deliver a standout customer experience through campaigns and initiatives that enhance the visibility of O&J's Aftersales strategy.

Responsibilities

• Design and implement aftersales marketing strategies to increase visibility, brand awareness, and positioning of O&J's aftersales services in the automotive market.
• Plan and execute omnichannel campaigns targeting both dealers and end customers, utilizing digital and traditional channels such as email marketing, social media, CRM, direct marketing, and in-person events.
• Analyze performance metrics, customer behavior, and market trends to optimize campaigns and improve marketing effectiveness.
• Manage the aftersales marketing budget efficiently, ensuring alignment with strategic goals and ROI.
• Coordinate department-specific events and collaborate across departments to organize events for the dealer network and end customers.
• Work closely with the Spare Parts Manager to align marketing initiatives with commercial and strategic objectives.
• Identify growth opportunities, manage strategic suppliers, and lead initiatives that drive innovation in the aftersales experience.
• Oversee the development and follow-up of the budget and monitor the P&L performance of the marketing area.

Qualifications

• Education: Bachelor’s degree or higher in marketing, commercial management, economics, automotive engineering, or machinery engineering.
• Professional experience: Over 4 years in Marketing Aftersales within the automotive sector.
• Proficiency with tools such as CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Mailchimp, Pardot), and analytics tools (e.g., Google Analytics, Power BI).
• Advanced skills in Excel and PowerPoint.
• Language: English as the working language.

Equal Opportunity Statement

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected.