Affiliate Marketing Specialist (sweepstakes)
Responsibilities
Affiliate Program Management
- Design, launch, and manage the companys affiliate program for the US market.
- Recruit, onboard, and nurture affiliates, influencers, and media partners.
- Negotiate commission structures, deals, and campaigns to maximize growth.
Partnership Development
- Identify and build relationships with complementary brands, agencies, and networks.
- Develop co-marketing opportunities to expand reach and engagement.
- Explore strategic media buying and sponsorship partnerships.
Performance & Optimization
- Track, analyze, and report on affiliate and partnership KPIs, including acquisition cost, conversion rates, and ROI.
- Optimize campaigns through data-driven decision-making and A/B testing.
- Ensure compliance with legal and regulatory standards in the US sweepstakes industry.
Cross-functional Collaboration
- Work closely with marketing, product, and compliance teams to align growth initiatives.
- Support the localization of campaigns for the US market while maintaining global brand standards.
Requirements
- 25 years in affiliate marketing, business development, or partnerships, ideally within iGaming and/or sweepstakes.
- Strong understanding of the US digital marketing landscape, including affiliate networks, influencer ecosystems, and regulatory environment.
- Proven track record in scaling affiliate programs and partnerships.
- Negotiation and relationship-building skills with partners and networks.
- Analytical mindset with proficiency in affiliate tracking platforms and analytics tools.
- Excellent written and spoken English.