Digital Business Director

Publicis Groupe; Madrid; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training (LinkedIn/Udemy)

Partner Certifications (Meta, Google,

Work from anywhere (6 weeks)

Attractive holidays package

Well-being programs

Job summary

Publicis Groupe seeks a Digital Business Director to shape and drive the strategic and operational vision of a global media workstream. This senior, hands-on role demands a strong digital and performance media background and the ability to translate strategy into scalable solutions across Europe, the US and Latin America.

You will partner with senior leadership, manage cross-market initiatives, and help markets adopt new operating models while navigating complex stakeholder environments.

Qualifications

• 8–10+ years in digital/media agencies with multinational accounts.
• Strong performance media and multi-channel experience.
• Business-focused with senior client leadership experience.
• Ability to operate at strategic and operational levels.
• Fluent Spanish and advanced English; willing to travel internationally.

Responsibilities

• Strategic & Operational Leadership: translate global priorities into actionable plans and operating models for key markets.
• Digital Transformation & Innovation: drive cross-market transformation spanning AdTech, MarTech, media tech, taxonomies, performance and centralised buying models.
• Global Stakeholder Management: align central teams, global delivery hubs and local markets across regions.
• Operational Excellence: identify gaps and friction points in workflows and tech integrations; implement scalable solutions.
• Strategic Project Leadership: represent senior leadership in global working groups and partnerships with major tech and media brands.
• Business & Client Leadership: act as senior point of contact for complex business discussions and client relationships.
• Global Collaboration: work across cultures and markets, stepping in to lead when needed.

Skills

Digital leadership

Performance media

Stakeholder management

Strategic thinking

Client service mindset

Tools

Meta

TikTok

Adobe

Netflix

Job description

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Come and join us!

Overview

We are looking for a Digital Business Director to play a key role in shaping and driving the strategic and operational vision of a global media workstream.

This is not a purely strategic or advisory role. We are looking for a senior, hands-on business leader with a strong digital and performance media background, someone who can translate future-facing strategies into practical, scalable solutions across markets and global delivery hubs.

Working across Europe, the US and Latin America, you will connect global strategy with local execution, helping markets adopt new ways of working, technologies and operating models while identifying and solving the challenges that arise along the way.

You will act as a trusted partner to senior leadership, bringing the expertise, credibility and autonomy required to lead cross-market initiatives, navigate complex stakeholder environments and turn transformation into tangible business outcomes.

Responsibilities

• Strategic & Operational Leadership: Translate global strategic priorities across short-, mid- and long-term horizons into actionable plans and operating models for key markets.

• Digital Transformation & Innovation: Drive cross-market transformation initiatives spanning AdTech, MarTech, media technology, taxonomies, performance and centralised buying models.

• Global Stakeholder Management: Connect and align central teams, global delivery hubs and local market teams across regions including Europe, the US and Latin America, ensuring consistency while adapting to local business realities.

• Operational Excellence: Identify gaps and friction points across workflows, buying models, technology integrations and cross-market processes, and develop practical solutions that improve effectiveness and scalability.

• Strategic Project Leadership: Represent senior leadership in global working groups, transformation programmes and strategic conversations with major technology and media partners such as Meta, TikTok, Netflix and Adobe.

• Business & Client Leadership: Act as a senior point of contact for complex business discussions, bringing together media expertise, commercial understanding and a strong client-service mindset.

• Global Collaboration: Work effectively across different cultures, functions and levels of seniority, stepping in proactively whenever a market, hub or strategic initiative requires additional leadership or problem-solving.

Qualifications

What We’re Looking For

• 8–10+ years of experience in digital/media agencies, ideally managing large-scale accounts or multinational clients.

• Strong experience across performance media and multi-channel environments, with hands‑on knowledge of direct‑response channels and paid social platforms such as Meta and TikTok.

• A strong business and client-service mindset, ideally developed through senior Account Director, Business Director or similar client leadership roles.

• Ability to operate confidently at both strategic and operational level, moving naturally from senior stakeholder conversations to solving practical execution challenges.

• Solid commercial understanding, including exposure to P&L, fee models, scopes of work and global client agreements.

• Experience working within complex, matrixed and international organisations and coordinating multiple markets and stakeholders.

• Strong understanding of the digital media ecosystem, including AdTech, MarTech, technology integration and evolving media operating models.

• Excellent communication and influencing skills, with the credibility to engage senior clients, internal leadership teams, markets and external partners.

• Fluent Spanish and C1/C2 level English, with English used confidently in daily international business environments.

• Availability to travel internationally when required.

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.