Ads Creative Strategist (Online/Offline)

Ads Creative Strategist (Online/Offline), Barcelona

Client: Impress

Location: Barcelona, Spain

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 27.04.2025

Expiry Date: 11.06.2025

Job Description:

We are the largest chain of orthodontic clinics in Europe, utilizing fully digital processes. We have revolutionized the invisible orthodontic sector with a team of professionals dedicated to making people smile, using the latest technology for diagnosis, treatment, and follow-up.

Position: Ads Creative Strategist (Online/Offline)

Job Overview: We seek a highly creative, data-driven UGC Script & Concept Master to enhance our Meta advertising strategy. You will craft compelling, authentic user-generated content (UGC) that resonates with our target audience and increases conversion rates. Your role involves creating engaging narratives, innovative concepts, and persuasive scripts that convert customer experiences into powerful ads.

Responsibilities:

1. Conceptualization & Ideation: Develop original UGC concepts aligned with brand messaging and campaign goals. Generate engaging content ideas for Meta platforms (Facebook, Instagram). Stay updated on social media trends to identify new opportunities.
2. Scriptwriting & Storytelling: Write persuasive scripts that communicate product benefits and drive conversions. Ensure scripts are authentic, relatable, and tailored to target audiences. Develop variations for A/B testing.
3. UGC Production Guidance: Provide clear directions to creators, develop shot lists and briefs, collaborate to refine content, and ensure quality standards are met.
4. Collaboration & Communication: Work with Traffic, marketing, creative, and media teams to align strategies. Communicate effectively with UGC creators, present performance reports, and stay compliant with Meta's policies.

Qualifications:

• Fluent in Spanish and English (verbal and written)
• Proven experience in high-performing UGC content creation for Meta ads
• Excellent scriptwriting and storytelling skills
• Strong social media trend awareness and understanding of user behavior
• Data analysis skills for campaign optimization
• Effective communication and collaboration abilities
• Creative thinking and problem-solving skills
• Experience with A/B testing and understanding advertising metrics
• Knowledge of video editing and production is a plus

Join us to shape the future of our brand. We welcome applicants from diverse backgrounds to apply and help us spread smiles worldwide.