Account Director Shopper

JR Spain; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa de transformación digital en Madrid busca un Director de Cuentas con más de 8 años de experiencia en marketing minorista. El candidato ideal tendrá un sólido historial en la gestión de cuentas, con habilidades en liderazgo y manejo de relaciones con clientes en entornos multinacionales. Ofrecemos un ambiente inclusivo y oportunidades para el desarrollo profesional a través de un plan de carrera personalizado.

Servicios

Clases de inglés

Beneficios flexibles

Sin código de vestimenta

Formación

• Más de 8 años de experiencia en gestión de cuentas con enfoque en marketing minorista.
• Éxito comprobado trabajando con marcas de consumo en contextos multinacionales.
• Comprensión profunda de los canales de activación clave: minorista, digital, experiencial y en el punto de venta.

Responsabilidades

• Liderar la visión del cliente para proyectos de marketing minorista en toda la región de la UE.
• Colaborar con equipos de estrategia, creatividad, medios y datos para asegurar experiencias de marca cohesivas.
• Actuar como punto de contacto principal para clientes clave, construyendo relaciones sólidas y asegurando la satisfacción del cliente.

Conocimientos

Gestión de Cuentas

Marketing Minorista

Liderazgo

Relaciones con Clientes

Educación

Licenciatura en Marketing o campo relacionado

Descripción del empleo

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VML The Cocktail is a digital transformation company and part of WPP. We partner with bold organizations to help grow a different kind of business, more human, more transcendent. Through creativity, design, technology, and data, we create products, brands, services, and experiences that connect with people and deliver meaningful stories for the future.

About the role

We are looking for an Account Director Shopper with solid experience in the FMCG, beverages, food, and retail sectors to lead commerce and brand experience strategies across European markets. You will develop integrated plans that connect shopper needs with impactful brand experiences and commercially effective solutions.

The role requires deep knowledge of shopper marketing, customer & consumer connections, and experience collaborating with bottlers, distributors, and retail channels within multinational environments.

Responsibilities

Lead and integrate with other executive teams the client’s vision for commerce and shopper marketing projects across the EU region.

Leadership and support on the building integrated strategies grounded in consumer insights, commercial context, and retail activation.

Collaborate closely with strategy, creative, media, and data teams to ensure cohesive brand experiences.

Identify innovation opportunities to deepen consumer engagement through experiential solutions.

Liaise with FMCG clients to localize strategies based on market-specific needs.

Oversee implementation and ensure continuous performance optimization

Team Leadership & Management: Lead, mentor, and manage the account executive profiles. Foster a collaborative and high-performing environment.

Financial Management: Oversee and manage team budgets, production costs, and associated fees.

Client Relationship Management: Act as a primary point of contact for key clients, building strong relationships and ensuring client satisfaction.

Business Development & Growth: Identify and pursue new business opportunities, contributing to the overall growth and expansion of the social department.

What we’re looking for

? Based in Madrid

? 8+ years in Account Management with a strong focus on shopper or retail marketing

? Proven success working with consumer brands in multinational contexts

? Deep understanding of key activation channels: retail, digital, experiential, and point of sale

? Strong leadership and client management skills

? Bachelor’s degree (or similar) in Marketing or related field

? Experience within consumer goods marketing

What it’s like to work at VML The Cocktail:

? Personalized career plan and continuous learning

?? Improve your English with dedicated classes

? No dress code – come as you are

?️ Exclusive discounts and time dedicated to your personal growth

? Access to Cobee (flexible benefits platform)

?? Supportive initiatives for parenthood, plus equality and diversity policies

At VML The Cocktail, we aim to be a benchmark for talent and human quality. The only way to get there is by being an open and diverse company. That’s why we have a Code of Conduct that reflects our expectations of everyone who takes part in our organization. We offer a welcoming environment for all people, regardless of gender identity or expression, sexual orientation, abilities, background, religion, or socioeconomic status.

Next steps:

If you’ve read this far, it means we’ve piqued your interest ?

Apply to the role and our People team will review your profile. If there’s a match, we’ll reach out for a first chat so we can get to know each other, share more about VML The Cocktail, and dive into the details of the position.

Our selection process usually includes two to three interviews, and we might invite you to take on a practical challenge at some point. At the end of the process, we’ll talk about the salary and benefits package, once we’ve had a chance to really understand your potential.

If we can give you one tip: just be yourself.