▷ 23/4/2025 Eu Commerce & Experiential Strategy Director

TN Spain; Madrid; Híbrido; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative digital transformation company seeks a dynamic EU Commerce & Experiential Strategy Director to lead impactful strategies across European markets. This role focuses on connecting shopper needs with brand experiences in the FMCG and retail sectors. You will collaborate with diverse teams to develop integrated plans that resonate with consumers and optimize performance. This forward-thinking organization offers a hybrid work model, flexible hours, and a commitment to personal growth and diversity. If you are passionate about driving consumer engagement and have a proven track record in strategy, this opportunity is perfect for you.

Servicios

Flexible working hours

Hybrid work model

Personalized career plan

Continuous learning

Dedicated English classes

No dress code

Exclusive discounts

Access to flexible benefits platform

Supportive initiatives for parenthood

Equality and diversity policies

Formación

• 8+ years in strategy with a focus on shopper or retail marketing.
• Experience with consumer brands in multinational contexts.

Responsabilidades

• Define and lead the strategic vision for commerce and shopper marketing projects.
• Collaborate with teams to ensure cohesive brand experiences.
• Identify innovation opportunities to deepen consumer engagement.

Conocimientos

Strategic Vision

Shopper Marketing

Client Management

Consumer Insights

Retail Activation

Leadership

Fluent in English

Educación

Bachelor's Degree in Marketing

Descripción del empleo

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▷ 23/4/2025 Eu Commerce & Experiential Strategy Director, Madrid

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Client:

VML THE COCKTAIL

Location:

Madrid, Spain

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

27.04.2025

Expiry Date:

11.06.2025

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Job Description:

About usVML The Cocktail is a digital transformation company and part of WPP. We partner with bold organizations to help grow a different kind of business, more human, more transcendent. Through creativity, design, technology, and data, we create products, brands, services, and experiences that connect with people and deliver meaningful stories for the future.This is the challengeWe are looking for a EU Commerce & Experiential Strategic Director with solid experience in the FMCG, beverages, food, and retail sectors to lead commerce and brand experience strategies across European markets. You will develop integrated plans that connect shopper needs with impactful brand experiences and commercially effective solutions.The role requires deep knowledge of shopper marketing, customer & consumer connections, and experience collaborating with bottlers, distributors, and retail channels within multinational environments.Responsibilities Define and lead the strategic vision for commerce and shopper marketing projects across the EU region. Build integrated strategies grounded in consumer insights, commercial context, and retail activation. Collaborate closely with account, creative, media, and data teams to ensure cohesive brand experiences. Identify innovation opportunities to deepen consumer engagement through experiential solutions. Liaise with FMCG clients to localize strategies based on market-specific needs. Oversee implementation and ensure continuous performance optimization.It will be awesome if you have.8+ years in strategy with a strong focus on shopper or retail marketingBased in MadridProven success working with consumer brands in multinational contextsDeep understanding of key activation channels: retail, digital, experiential, and point of saleStrong leadership and client management skillsFluent in EnglishBachelor’s degree (or similar) in Marketing or related fieldExperience within consumer goods marketingWhat it’s like to work at VML The Cocktail:Flexible working hoursHybrid work modelPersonalized career plan and continuous learningImprove your English with dedicated classesNo dress code – come as you are️ Exclusive discounts and time dedicated to your personal growthAccess to Cobee (flexible benefits platform)Supportive initiatives for parenthood, plus equality and diversity policiesAt VML The Cocktail, we aim to be a benchmark for talent and human quality. The only way to get there is by being an open and diverse company. That’s why we have a Code of Conduct that reflects our expectations of everyone who takes part in our organization. We offer a welcoming environment for all people, regardless of gender identity or expression, sexual orientation, abilities, background, religion, or socioeconomic status.Next steps:If you’ve read this far, it means we’ve piqued your interestApply to the role and our People team will review your profile. If there’s a match, we’ll reach out for a first chat so we can get to know each other, share more about VML The Cocktail, and dive into the details of the position.Our selection process usually includes two to three interviews, and we might invite you to take on a practical challenge at some point. At the end of the process, we’ll talk about the salary and benefits package, once we’ve had a chance to really understand your potential.If we can give you one tip: just be yourself.Are you in?