Trade Marketing Manager for MAC & Too Faced

The Estée Lauder Companies; København; Hybrid; DKK 486,000 - 673,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Pension plan

25 vacation days

Staff discounts

Job summary

The Estée Lauder Companies is seeking a Nordic Trade Marketing Manager for MAC and Too Faced to shape and execute trade marketing across Nordic retailers and e-retailers. Translate global brand strategies and local consumer insights into commercially strong plans that build brand desire and accelerate sell-through across makeup categories.

You will report to the Consumer Marketing Manager for MAC and Too Faced and collaborate with Sales, Education, Visual Merchandising, Online and retailer

Qualifications

• Master’s degree in marketing, business, communication or a related field.
• At least three years of experience in trade marketing, commercial, shopper marketing, commercial activation or brand marketing within beauty, fashion, lifestyle or another FMCG category.
• Experience within prestige beauty or makeup, including launches, retail activation or e-commerce, is a strong advantage.
• Commercial thinking with strong project management and ability to manage multiple markets, retailers and deadlines.
• Strong relationships and communication with internal stakeholders, agencies and external retail partners.
• Analytical and confident using retail data, Excel and PowerPoint to develop clear recommendations and compelling presentations.
• Fluent in English; proficiency in a Nordic language is an advantage.

Responsibilities

• Develop and execute the Nordic trade marketing strategy and calendar for MAC and Too Faced.
• Lead the trade planning of key launches, franchises and shopping moments across stores and e-commerce, ensuring strong visibility, consumer engagement and sell-through.
• Translate consumer, shopper, category and retailer insights into tailored activation plans and commercial recommendations.
• Partner with Sales, Education, Visual Merchandising, Online and retailer teams to deliver consistent, best-in-class brand execution across all touchpoints.
• Develop compelling trade presentations, retailer sell-in stories and activation toolkits for sales and retailer meetings.
• Track retail sales, launch performance and activation results, identifying opportunities and corrective actions to improve return on investment.
• Manage trade marketing budgets, forecasts, purchase orders and agency or supplier relationships with accuracy and discipline.
• Monitor the Nordic makeup landscape, competitor activity and emerging trends to keep both brands relevant and commercially competitive.

Skills

English fluency

Excel

PowerPoint

Data analysis

Stakeholder management

Team collaboration

Nordic language

Education

Master's degree in marketing or related field

Tools

Excel

PowerPoint

Job description

The Estèe Lauder Companies is Looking for a Nordic Trade Marketing Manager for MAC & Too Faced

Are you excited by the idea of bringing two iconic makeup brands to life across Nordic retail and e-retail? Are you energized by turning consumer, shopper and category insights into high-impact commercial plans, standout launches and engaging in-store and online experiences? Then this could be the opportunity for you.

The Estèe Lauder Companies at a glance

The Estée Lauder Companies is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, Too Faced, Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

About the Role

As Nordic Trade Marketing Manager for MAC and Too Faced, you will shape and execute the trade marketing agenda across Nordic retailers and e-retailers. You will translate global brand strategies and local consumer insights into commercially strong, locally relevant plans that build brand desire, recruit consumers and accelerate sell-through across makeup categories.

You will report directly to the Consumer Marketing Manager for MAC and Too Faced and work closely with Sales, Education, Visual Merchandising, Online and retailer partners across the Nordics. This is an exciting opportunity for a commercially minded trade marketer who thrives in a fast-paced, trend-led category and can turn insights into precise execution.

Your Key Responsibilites

• Develop and execute the Nordic trade marketing strategy and calendar for MAC and Too Faced, aligned with brand priorities, retailer needs and commercial targets.
• Lead the trade planning of key launches, franchises and shopping moments across stores and e-commerce, ensuring strong visibility, consumer engagement and sell-through.
• Translate consumer, shopper, category and retailer insights into tailored activation plans and commercial recommendations.
• Partner with Sales, Education, Visual Merchandising, Online and retailer teams to deliver consistent, best-in-class brand execution across all touchpoints.
• Develop compelling trade presentations, retailer sell-in stories and activation toolkits for sales and retailer meetings.
• Track retail sales, launch performance and activation results, identifying opportunities and corrective actions to improve return on investment.
• Manage trade marketing budgets, forecasts, purchase orders and agency or supplier relationships with accuracy and discipline.
• Monitor the Nordic makeup landscape, competitor activity and emerging trends to keep both brands relevant and commercially competitive.

Your Qualifications

• You hold a master’s degree in marketing, business, communication or a related field.
• You bring at least three years of experience in trade marketing, commercial, shopper marketing, commercial activation or brand marketing within beauty, fashion, lifestyle or another fast-moving consumer category.
• Experience within prestige beauty or makeup, including launches, retail activation or e-commerce, is a strong advantage.
• You combine commercial thinking with strong project management and can manage multiple markets, retailers and deadlines simultaneously.
• You build strong relationships and communicate confidently with internal stakeholders, agencies and external retail partners.
• You are analytical and confident using retail data, Excel and PowerPoint to develop clear recommendations and compelling presentations.
• You are fluent in English; proficiency in a Nordic language is an advantage.

About You

• You are a results-oriented, hands-on marketer with high energy and a genuine interest in makeup, culture and consumer trends.
• You are a collaborative team player who can handle multiple projects and tight deadlines while maintaining exceptional attention to detail.
• You balance creativity with an analytical, data-driven approach and can translate insights into clear actions. You are agile, solutions-focused and comfortable adapting plans in a fast-changing retail environment.
• You take ownership, build momentum and enjoy making things happen through others.

What We Offer

You will become part of a dynamic and passionate Brand Team based at our Nordic head office in Carlsberg Byen. We offer an exciting opportunity to join a global company with a strong heritage in an innovative and evolving industry, including:

• Competitive Compensation Package: Attractive salary and health insurance benefits
• Hybrid Working Model: Option to work from home according to Policy
• Comprehensive Pension Package
• Vacation: 25 Days of Vacation and extra 37 hours paid leave a year (equivalent to five (5) days’ holiday)
• Vibrant Office Culture: Regular social events and activities
• Diversity and Inclusion Initiatives: Access to social networks and Global Employee Resource Groups (ERGs)
• Staff Discounts on Products

Who We Are

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skincare, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder, Estée Lauder.

Inclusion, Diversity and Equity in the Core of Everything We Do

The Estée Lauder Companies is an equal opportunities employer. As part of our Inclusion, Diversity and Equity, we provide local development training such as identifying unconscious bias in workplace settings and how to counteract them through annual sessions in the Nordics.

We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.