Social Media Student Assistant - Benelux

BIBS; København; On-site; DKK 165,000 - 248,000; Part time

Job summary

BIBS in Denmark is seeking a creative Social Media Student Assistant for Benelux to grow our regional presence. You’ll work with the Global Social Media team to localize content, manage channels, and engage communities, gaining hands-on experience in influencer collaborations and regional marketing.

Ideal candidates are Dutch-speaking students familiar with Instagram and social trends, able to translate content and spot opportunities, while aligning with brand voice and global campaigns.

Qualifications

• Must be enrolled at a university in Denmark.
• Strong understanding of Meta platforms, especially Instagram.
• Fluent Dutch communication with cultural sensitivity.

Responsibilities

• Support day-to-day management of local Benelux social channels following the global calendar.
• Localise content through translations and adaptations for Benelux audiences.
• Create local social-first content and coordinate with local creators (UGC).
• Identify local trends and opportunities; assist with brand collaborations.
• Assist community management, replies to comments and DMs in line with tone.

Skills

Social media management

Dutch language

Content localisation

Influencer scouting

Community management

Education

University student in Denmark

Job description

Position: Social Media Student Assistant - Benelux

Reports to: Senior Global Social Media Manager

Prerequisites: Enrolled at a university in Denmark.

About BIBS

BIBS is a premium Danish baby brand established in 1978, loved by families worldwide for our iconic pacifiers and agrowing range of baby essentials. We’re now present in more than 90 markets, blending Scandinavian design with innovation and a passion for creating safe, stylish products for little ones.

As BIBS continues to grow in the Benelux region, strengthening our local presence and building an engaged community is more important than ever. That’s where you come in.

Role Overview

We're looking for a creative, proactive, organised, and social-media-savvy Social Media Student Assistant - Benelux to help grow BIBS' presence across the region.

Working closely with the Global Social Media team and Regional Marketing team for Benelux, you’ll support local social media and marketing activities – from localising and creating content to community management, influencer scouting, trend spotting, and translating press and marketing materials.

The ideal candidate has a strong understanding of Meta platforms, particularly Instagram, and the local influencer landscape, with a good eye for engaging social-first content and emerging trends. You are a confident Dutch communicator who knows how to make global content feel natural and relevant to a local audience. Experience with, or a genuine interest in, the parenting, lifestyle, and design space is a strong advantage.

Key Responsibilities

Social Media & Content

• Support the day-to-day management of BIBS' local social media channel, including scheduling and publishing content in line with the global content calendar.
• Localise global content through translations and local adaptations, ensuring it feels relevant to the Benelux audience.
• Create local social-first content, including lifestyle content, product shots, tutorials, and other relevant formats.
• Coordinate with local UGC creators to develop authentic content for BIBS' social media.
• Identify relevant local trends, cultural moments, and content opportunities.
• Support local giveaways and brand collaborations together with the Regional Marketing Lead.
• Support community management by responding to comments and DMs in line with BIBS' tone of voice and guidelines.

Influencer & Regional Marketing Support

• Scout relevant local influencers and recommend suitable profiles to the Regional Marketing and Global Influencer teams.
• Support influencer briefs, content concepts, and the identification of relevant local influencer
• Translate and localise press releases, digital and printed marketing materials, and other local
• communications from English into Dutch.
• Support the Regional Marketing Lead with local marketing activities and market-specific initiatives.
• Act as a local language and cultural sparring partner across relevant teams.
• Support the tracking of local social media performance and share key learnings and opportunities.
• Work closely with Global Social Media & Influence, Regional Marketing, Creative, and other relevant teams to ensure local activities align with global campaigns, launches, and brand priorities.

At BIBS, you’ll be part of a fast-growing, design-led brand where creativity is encouraged, collaboration is key, and no two days are the same. This role offers valuable hands-on experience in influencer marketing -perfect for someone eager to grow, learn, and contribute to a dynamic environment.