Senior Strategy Consultant

twentysix; København; On-site; DKK 750,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML MAP is a global Centre of Excellence focusing on hyper-personalization at scale, marketing automation and CRM to help brands transform their customer experiences. We are seeking a Senior Strategy Consultant to deliver robust CX strategies, loyalty programs, and omni‑channel CRM for world‑class clients.

You will join a dynamic, international team and collaborate with technology, data science, and creative specialists across our offices.

Qualifications

• A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field.
• 3+ years of progressive strategy or management consulting experience from a management consulting firm, Big 4 environment, or an in‑house corporate strategy team.
• Experience in marketing strategy, brand strategy, or digital transformation is a strong plus, though a broad strategy consulting background is highly valued.
• Demonstrated ability to lead complex workstreams independently, taking full ownership of deliverables and project deadlines.
• Exceptional executive‑level writing, presentation, and interpersonal communication skills, with a proven ability to structure and present complex ideas clearly.
• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting strategic insights and financial business cases.
• Superior analytical and complex problem‑solving abilities, capable of dissecting business challenges and formulating innovative solutions.
• A willingness to travel internationally as required to meet client and project demands.

Responsibilities

• Engage with client project teams, owning key workstreams and deliverables.
• Shape strategic direction and guide decision-making around growth, brand and CX strategy.
• Develop robust business cases, strategic recommendations, and actionable roadmaps.
• Conduct qualitative and quantitative research, market analysis, and benchmarking.
• Assess client capabilities and identify opportunities for improvement.
• Collaborate with cross‑functional teams to integrate strategy with technology and data execution.

Skills

Strategic thinking

Executive communication

Analytical skills

Travel willingness

Stakeholder management

Education

Master's degree in Business / Economics / Marketing

Tools

Excel

PowerPoint

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Would you like to contribute to high-impact growth strategies for our global top-tier clients, helping to drive significant transformation and unlock new levels of value? Are you a highly motivated, business-savvy professional ready to leverage your strategy consulting experience to tackle complex challenges at the intersection of growth strategy, customer experience, technology and operations? Then you might be just the Senior Strategy Consultant we’re looking for!

We specialize in helping brands to formulate and activate consumer‑centric strategies that generate growth.

We are looking for an experienced Senior Strategy Consultant to join our expanding team. This role will focus on delivering robust customer experience strategies for our clients in areas including loyalty, omni-channel CRM and Agentic CX.

What will your day look like?

You will primarily engage with client project teams, often owning key workstreams and deliverables independently within broader strategic engagements. Your assignments will focus on shaping strategic direction, including:

Supporting and facilitating strategic work sessions with client stakeholders, helping to guide decision-making processes around business growth, brand and CX strategy, and operational readiness.

• Driving the development of robust business cases, strategic recommendations, and actionable roadmaps to address client objectives and market realities.

• Orchestrating qualitative and quantitative research, market analysis, and competitor benchmarking, translating data and insights into tangible strategic recommendations.

• Conducting current‑state assessments of client capabilities, identifying operational gaps and strategic opportunities for improvement.

• Owning the delivery of strategic frameworks and solutions, from initial research and analysis to implementation planning, ensuring high‑quality deliverables.

• Cultivating strong daily working relationships with client counterparts, acting as a reliable advisor and trusted partner on key project workstreams.

• Supporting the development of new business opportunities and client proposals, contributing to our firm's growth.

• Collaborating closely with cross‑functional project teams to ensure the seamless integration of strategy with technology, creative, and data execution.

Who are you going to work with?

You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional consulting skills. Your role will involve significant collaboration with cross‑functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world.

What do you bring to the table?

You possess a self‑starter and can‑do mentality, thriving in fast‑paced environments while maintaining a structured approach and meticulous attention to detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, establishing profound insights and crafting compelling, executive‑ready narratives.With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple variables to form robust strategies. You excel at building and managing stakeholder relationships, and in addition, you have:

• A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field.

• 3+ years of progressive strategy or management consulting experience from a management consulting firm, Big 4 environment, or an in‑house corporate strategy team.

• Experience in marketing strategy, brand strategy, or digital transformation is a strong plus, though a broad strategy consulting background is highly valued.

• Demonstrated ability to lead complex workstreams independently, taking full ownership of deliverables and project deadlines.

• Exceptional executive‑level writing, presentation, and interpersonal communication skills, with a proven ability to structure and present complex ideas clearly.

• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting strategic insights and financial business cases.

• Superior analytical and complex problem‑solving abilities, capable of dissecting business challenges and formulating innovative solutions.

• A willingness to travel internationally as required to meet client and project demands.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, and X.