Strategy Consultant

VML group; København; On-site; DKK 700,000 - 1,000,000; Full time

Job summary

MAP is seeking a proactive Strategy Consultant in Copenhagen to join our Value & Promotional Engineering team. You will work with global clients to articulate ROI, develop business cases, and shape financial models for digital marketing, loyalty, AI, and CRM investments.

You will collaborate with MAP’s strategy team and client stakeholders across marketing, sales, digital, and technology to deliver data-driven commercial strategies and executive-ready recommendations.

Qualifications

• 4–5 years of experience in strategy consulting or in-house strategy.
• Strong analytical, financial, and problem-solving skills.
• Master’s degree in business administration, strategy, marketing, finance or related field.
• Experience working in global stakeholder environments.
• Advanced proficiency in PowerPoint and Excel.
• Excellent written and verbal communication skills.
• Strong business case and financial modelling capabilities.
• Experience in financial modeling for loyalty programs preferred.

Responsibilities

• Develop business cases, measurement frameworks, financial models, and KPI reporting.
• Lead creation of assets, tools, and methodologies advancing the discipline.
• Work with client stakeholders to define value architecture and goals, analyze data to build data-driven strategies.
• Craft and deliver presentations, roadmaps, and recommendations for executives.
• Lead workshops to identify value and strategic insights with clients.
• Promote value engineering adoption internally and externally.
• Support client teams and growth initiatives including account development.

Skills

Strategy consulting experience

Analytical & financial skills

Global stakeholder management

Strong communication

Team collaboration

Education

Master’s degree in business/strategy/marketing/finance

Tools

PowerPoint

Excel

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part ofWPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands?

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling.

Have we caught your attention? Then keep reading.

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM.

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization.

More specifically, your responsibilities will include:

• Developing business cases, measurement frameworks, financial models, and KPI reporting
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects
• Supporting client teams and commercial growth initiatives, including account development and new business

Who are you going to work with?

At MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline.

In addition, you have:

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply)
• Strong analytical, financial, and problem-solving skills
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field
• Experience working in complex stakeholder environments at a global level
• The ability to move seamlessly between strategic perspective and detailed analysis
• The ability to work both independently and as part of a team
• Advanced proficiency in PowerPoint and Excel
• Excellent written and verbal communication skills
• Strong business case and financial modelling capabilities
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important.

A leader in personalized customer experiences

MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.