Senior PPC Strategy & Analytics Leader

Agoda Company Pte. Ltd.; København; On-site; DKK 1,000,000 - 1,600,000; Full time

Job summary

Agoda is seeking a senior leader to craft Agoda’s global marketing strategy and execute it, coordinating with senior management, marketing and product teams. You will lead a team of pricing campaign managers and analysts to optimize volumes, margins, and performance across channels.

The role requires strong analytics, SQL expertise, and budget oversight, with a hands-on, entrepreneurial approach to drive growth in a fast-paced online travel environment.

Qualifications

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advanced proficiency in SQL.
• Experience in the online travel or e-commerce industry is a plus.
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
• Exposure to product development, technology, or working with IT teams is an advantage.

Responsibilities

• Develop and refine PPC strategy in line with overall business goals and market trends.
• Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
• Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
• Mentor, train, and develop team members to build skills and support career growth.
• Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
• Analyze and explore data to seed projects, understand test performance, and execute on key team goals.

Skills

Analytical thinking

Cross-cultural collaboration

People management

Budget management

Entrepreneurial mindset

Ownership & initiative

Tools

SQL

Job description

Agoda is seeking a senior leader to craft Agoda’s global marketing strategy and execute it, coordinating with senior management, marketing and product teams. You will lead a team of pricing campaign managers and analysts to optimize volumes, margins, and performance across channels.

The role requires strong analytics, SQL expertise, and budget oversight, with a hands-on, entrepreneurial approach to drive growth in a fast-paced online travel environment.