Flight Marketing Analytics Lead

Agoda; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

Agoda in Copenhagen is seeking a Senior Data Analyst to join the Performance Marketing Team. You will define marketing strategy for Flights and drive data-driven growth across channels, translating complex datasets into actionable insights that improve customer acquisition and lifetime value.

You will partner with Marketing Accommodation, Flights product, and flights supply teams to design experiments, build analyses, and present clear recommendations to senior leadership.

Qualifications

• 8+ years in Data Analyst role or similar, with big data experience in tech/e-commerce/digital marketing.
• Bachelor's degree in CS/Statistics/Math/Engineering/Economics & Finance.
• Data-driven approach with ability to translate data into actionable insights and recommendations.
• Proficient in BI tools and data warehouse: SQL, Tableau, MS Excel.
• Strong communication: writing and presenting insights clearly to stakeholders.
• Stakeholder management: influence and persuade at senior levels with commercial acumen.
• People management: hiring, coaching, developing team members.
• Entrepreneurial mindset: ownership and getting things done.

Responsibilities

• Define Marketing strategy for Flights Vertical (outside of pricing).
• Lead development, execution, and optimization for Flights marketing across channels (CRM, paid).
• Conduct end-to-end analysis of large datasets to translate data into actionable insights.
• Develop hypotheses, design experiments (A/B tests), and build analyses to evaluate campaign impact.
• Partner with Marketing Accommodation, Flights product, and flights supply to identify trends and opportunities.
• Monitor and report on initiative effectiveness and provide recommendations.
• Communicate findings to senior management concisely and clearly.
• Lead, mentor, and develop a team of analysts and managers; participate in hiring.

Skills

Data analysis

Big data experience

Communication skills

Stakeholder management

People management

Entrepreneurial mindset

Analytical thinking

Education

Bachelor's degree (CS / Statistics / Math / Engineering / Economics & Finance)

Tools

SQL

Tableau

MS Excel

Job description

Agoda in Copenhagen is seeking a Senior Data Analyst to join the Performance Marketing Team. You will define marketing strategy for Flights and drive data-driven growth across channels, translating complex datasets into actionable insights that improve customer acquisition and lifetime value.

You will partner with Marketing Accommodation, Flights product, and flights supply teams to design experiments, build analyses, and present clear recommendations to senior leadership.