Senior Marketing Manager

Xiaomi Technology; København; On-site; DKK 673,000 - 1,046,000; Full time

Job summary

Xiaomi Technology is seeking an experienced Senior Marketing Manager to lead brand communication and PR for Xiaomi EV across the Nordics and Central/Eastern Europe, collaborating with partners and cross-functional teams to shape the brand narrative.

You will strengthen Xiaomi EV’s presence in automotive and technology media, drive integrated communications, manage agencies, and ensure locally relevant brand execution while aligning with global strategy.

Qualifications

• 8+ years of experience in brand marketing, PR, or marketing communications.
• At least 3 years of experience working with European markets and stakeholders.
• Fluency in English; additional European languages are a plus.
• Strong understanding of the European automotive and technology media landscape and compliance requirements.
• Proven experience launching or establishing a brand, product, or business in a new European market.
• Experience with importer, agency, partner-led, or indirect distribution models is desirable.
• Experience in NEV/EV brand building or automotive mobility communications is a strong advantage.
• Established relationships with automotive and technology media across multiple markets.
• Strong strategic thinking, communication, and stakeholder management capabilities.

Responsibilities

• Develop and execute Xiaomi EV's brand communication and PR strategy for Nordics and CE Europe.
• Shape a clear, differentiated brand narrative aligned with Xiaomi EV's business.
• Build and maintain relationships with automotive and technology media and stakeholders.
• Plan and execute high-impact PR activities, product launches, and events.
• Lead market communication plans with local partners and cross-functional teams.
• Coordinate advertising, content marketing, and digital initiatives across markets.
• Support global product launch communication and ensure local execution.
• Foster cross-functional collaboration with GTM, Network Development, Operations Support.

Skills

Brand marketing

PR

Marketing communications

European markets experience

Stakeholder management

Brand launch

Media relations

Job description

We are looking for an experienced Senior Marketing Manager to lead Xiaomi EV’s brand communication and PR activities across the Nordics and Central/Eastern Europe markets - in close collaboration with our partners.

In this role, you will shape the brand narrative, strengthen Xiaomi EV’s presence across automotive and technology media, and drive integrated communication initiatives together with local partners and cross-functional teams. You will play a key role in establishing a consistent, distinctive, and locally relevant brand presence across the territory.

Brand & PR Strategy

• Develop and execute Xiaomi EV’s brand communication and PR strategy for the markets.
• Shape a clear and differentiated brand narrative aligned with Xiaomi EV’s business and market positioning.
• Ensure consistency between global brand strategy, European communications and the markets.
• Translate strategic priorities into effective communication plans across relevant markets.

Media Relations & Reputation Management

• Build and maintain strong relationships with leading automotive and technology media, industry stakeholders, and relevant opinion leaders.
• Plan and execute high-impact PR activities, including product launches, media test drives, industry events, and exhibitions.
• Monitor market sentiment and media coverage across relevant markets and proactively identify communication opportunities and risks.
• Develop and implement crisis communication approaches in close collaboration with relevant internal stakeholders.

Market Communication & Campaign Execution

• Work closely with local commercial partners to develop and implement market-relevant communication and marketing plans.
• Lead or coordinate advertising, content marketing, digital communication, and other brand-building initiatives across markets.
• Support global product launch communication plans and ensure effective local market execution.
• Continuously evaluate communication effectiveness and adapt activities based on market insights and performance.

Team & Agency Management

• Build and develop the regional Marketing and PR function as the organization scales.
• Manage external PR, advertising, and communication agencies and strategic partners.
• Establish effective cross-functional collaboration with GTM, Network Development, Operations Support, and other relevant functions.
• Foster an efficient and collaborative working model across local and global teams.
• 8+ years of experience in brand marketing, PR, or marketing communications, preferably within the automotive, mobility, or technology sector.
• At least 3 years of professional experience working with European markets and stakeholders.
• Professional fluency in English, additional European language skills are an advantage.
• Strong understanding of the European automotive and technology media landscape and relevant communication requirements.
• Proven experience in launching or establishing a brand, product, or business in a new European market.
• Experience working within an importer, agency, partner-led, or other indirect distribution model is highly desirable.
• Experience supporting the European/Country market entry or growth of an international automotive or technology brand is highly desirable.
• Experience in NEV/EV brand building or automotive mobility communications is a strong advantage.
• Established relationships with relevant automotive and technology media and industry stakeholders across multiple markets.
• Good understanding of EU advertising, data protection, and automotive industry compliance requirements.
• Strong strategic thinking, communication, stakeholder management, and execution capabilities.