Senior Manager Media Partnerships

LEGO A/S; København; Hybrid; DKK 1,100,000 - 1,600,000; Full time

Benefits offered by this job

Family Care Leave

Insurance coverage

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid working

Job summary

LEGO Group is seeking a Senior Manager, Media Partnerships to shape how we work with our largest global media partners. You will build strategic relationships, lead commercial negotiations and JBPs, and identify opportunities that create value for LEGO Group and partners.

In this role, you’ll collaborate across markets with teams in Procurement, Finance, and Analytics to strengthen media investments, unlock new capabilities, and deliver measurable commercial impact.

Qualifications

• Experience leading commercial negotiations with major media or tech partners.
• Experience managing strategic partnerships across digital media (Paid Search, Programmatic, Paid Social).
• Experience applying media investment analysis to identify opportunities and evaluate partnerships.
• Experience building long-term relationships with media publishers and platforms.
• Experience developing new partnership opportunities across markets.

Responsibilities

• Develop and manage JBPs with leading media partners to drive shared value.
• Identify opportunities that improve media investment efficiency and productivity.
• Foster stronger collaboration across regional media teams, agencies, and publishers.
• Lead negotiations and establish new partnerships and commercial models globally.

Skills

Commercial negotiations

JBPs

Media partnerships

Stakeholder influence

Market knowledge

Cross-functional collaboration

Job description

Job Description

Just imagine creating new partnerships with leading media and streaming platforms that drive innovation, collaboration and measurable business value. Then make it real.

About the role

As our Senior Manager, Media Partnerships, you’ll help shape how the LEGO® Group works with its largest global media partners. You’ll build strategic relationships, lead commercial negotiations and Joint Business Plans (JBPs), and identify opportunities that create value for the LEGO Group and our partners.

Working across Paid Search, Programmatic and Paid Social, you’ll collaborate with teams across markets, including Procurement, Finance and Analytics, to strengthen media investment, unlock new capabilities and deliver measurable commercial impact. You’ll also help establish new partnerships and commercial models as our global approach evolves.

Required Qualifications

• Experience leading commercial negotiations and developing Joint Business Plans (JBPs) with major media or technology partners, including influencing stakeholders across functions.
• Experience managing strategic partnerships across digital media, including Paid Search, Programmatic and/or Paid Social.
• Experience applying commercial and media investment analysis to identify opportunities, inform negotiations and evaluate partnership performance.
• Experience building strong, long-term relationships with media publishers, platforms or technology partners.
• Experience identifying and developing new partnership opportunities and driving initiatives across markets.

Preferred Qualifications

• Experience working across multiple markets or regions.
• Experience working with media agencies to identify commercial opportunities, improve media buying economics and support global partnership initiatives.
• Experience developing commercial relationships with streaming and video publishers, including familiarity with the Americas market.
• Experience identifying commercial and non-financial value through strategic media partnerships.

What you’ll build

• Strategic relationships with leading media publishers and platforms, including new global partnership opportunities.
• Commercial agreements and JBPs that create shared value, improve media investment efficiency and deliver measurable productivity gains for the business.
• Greater adoption of partner capabilities, insights and negotiated benefits across markets.
• Stronger collaboration across regional media teams, agency partners and publishers to develop and deliver opportunities.

Life on the team

You’ll join Global Media Partnerships within Global Media Activation. We build relationships with leading media partners and connect their capabilities with our media priorities, from commercial agreements to innovation and insight. You’ll work with colleagues and partners across regions in a collaborative, hybrid team, with exposure to global media strategy and some of the world’s largest media companies.

What success looks like

You’ll be recognised for building strategic partnerships, turning commercial opportunities into measurable outcomes and helping evolve our global media partnerships capability. Over the next 12 to 18 months, you’ll strengthen existing relationships, help establish new partnerships — including across streaming and video — and contribute to how the Media Partnerships team works across markets.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.