Senior Manager, Global Web & Martech Platforms

Genmab; København; On-site; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Pension

Health insurance and wellness benefits

Paid time off

Employee support programs

Job summary

Genmab in Copenhagen is seeking a Senior Manager, Digital Solutions (Web & Martech Platforms) to lead enterprise web and marketing technology initiatives across EU and international markets.

You will partner with regional spokes and cross-functional teams to translate market needs into scalable platform capabilities, drive adoption of AEM and Edge Delivery Services, and help shape a federated Hub-and-Spoke model.

Qualifications

• 12+ years of experience in digital platforms or related roles.
• Experience with enterprise Web platforms and modern delivery practices.
• Experience with global stakeholders in matrix organizations.
• Ability to translate business requirements into scalable platform capabilities.
• Experience with Agile delivery models and external partners.
• Strong stakeholder management, communication, and problem-solving.

Responsibilities

• Serve as a key Hub partner for EU and International Web & Martech initiatives, working with regional stakeholders to understand market needs and enable successful adoption of enterprise digital platforms and capabilities.
• Support the continued expansion of Genmab's Hub-and-Spoke model by enabling regional teams to effectively consume Hub-provided platforms, reusable components, standards, and delivery practices.
• Play a key role in the implementation and evolution of AEM and Edge Delivery Services, including planning, prioritization, and enablement of reusable components and capabilities required across global and regional websites.
• Partner closely with the Platform Architect, Design Agency of Record, business stakeholders, and implementation partners to translate business and market requirements into scalable and reusable Web capabilities.
• Support platform management and enablement across the broader Web & Martech ecosystem, including AEM, Salesforce Experience Cloud, GA4/GTM, OneTrust, Salesforce Marketing Cloud, and other supporting technologies.
• Partner with Data Privacy, Information Security, Enterprise Architecture, Design, and other cross-functional teams to ensure platform capabilities and implementations align with enterprise, security, privacy, and design standards.
• Work with technology and delivery partners, including HCL, to coordinate platform enhancements, component development, market enablement, and implementation activities.
• Identify common requirements across markets and promote reuse of components, templates, integrations, and established platform patterns rather than market-specific solutions.
• Support platform roadmaps, demand prioritization, adoption tracking, and continuous improvement based on business needs and market feedback.
• Develop and maintain platform guidance, playbooks, and enablement materials to help Spoke teams adopt Web & Martech capabilities consistently and efficiently.
• Act as a bridge between EU/International stakeholders and the broader Web & Martech Hub, ensuring requirements, dependencies, risks, and decisions are effectively coordinated.

Skills

Senior leadership

Stakeholder management

Agile delivery

Digital platforms

Platform management

Tools

Adobe Experience Manager

Salesforce Experience Cloud

GA4

GTM

OneTrust

Job description

Genmab in Copenhagen is seeking a Senior Manager, Digital Solutions (Web & Martech Platforms) to lead enterprise web and marketing technology initiatives across EU and international markets.

You will partner with regional spokes and cross-functional teams to translate market needs into scalable platform capabilities, drive adoption of AEM and Edge Delivery Services, and help shape a federated Hub-and-Spoke model.