Senior Adobe Experience Cloud Consultant

Wpp Plc; København; Hybrid; DKK 900,000 - 1,100,000; Full time

Benefits offered by this job

Equal opportunity employer

Job summary

MAP, a world-leading Centre of Excellence within WPP Enterprise Solutions, seeks an Adobe Senior Application Consultant to bridge business goals with technical Adobe solutions at scale for global brands.

You will translate objectives into requirements, configure campaigns, and collaborate with developers, marketers, and client teams to deliver end-to-end, optimized experiences across Adobe platforms.

Qualifications

• 5-8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
• Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.
• Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
• Experience contributing to or consulting on campaign solution design from scratch.
• Ability to develop and execute UAT tests at campaign or programme level.
• Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
• Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Relevant platform certifications or accreditations are an advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Strong attention to detail and commitment to quality.

Responsibilities

• Collaborating effectively within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of Internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
• Streamlining client operations by configuring and implementing customised business rules and automations within Adobe marketing platforms.
• Bringing client solutions to life by configuring and implementing new features according to provided specifications and designs within Adobe environments.
• Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe applications, ensuring a seamless user experience.
• Collecting business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions.
• Utilising Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments while understanding their quality and integrity.
• Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their features.

Skills

Adobe Campaign

Adobe Experience Platform

Marketing technology

Campaign execution

CRM

Marketing automation

Cross-functional collaboration

Technical requirements translation

Tools

Braze

Marketo Engage

Adobe Journey Optimizer

Job description

MAP, a world-leading Centre of Excellence within WPP Enterprise Solutions, seeks an Adobe Senior Application Consultant to bridge business goals with technical Adobe solutions at scale for global brands.

You will translate objectives into requirements, configure campaigns, and collaborate with developers, marketers, and client teams to deliver end-to-end, optimized experiences across Adobe platforms.