Sales Strategy & Programs Manager

Keepit; Københavns Kommune; On-site; DKK 700,000 - 1,000,000; Full time

Job summary

Keepit is seeking a Sales Programs Manager to join Revenue Operations and drive cross-functional programs across the full GTM organization. You will convert CRO priorities into structured programs with clear ownership, timelines, and metrics to accelerate pipeline and revenue.

You will design integrated revenue programs spanning Sales, SDRs, partners, marketing, and post-sales expansion, while partnering with Marketing to align campaigns and ensure proper lead handling and qualification.

Qualifications

• Five+ years in revenue programs, sales operations, demand generation, or GTM strategy in B2B SaaS.
• Ability to design and run programs across multiple GTM functions (2+ of Sales, SDRs, partners, post-sales, or Marketing).
• Proven track record of programs that measurably improved pipeline or revenue with clear metrics.
• Strong knowledge of the full revenue cycle from outbound to renewal and expansion.
• Comfort with CRM and marketing automation tools and building pipeline reports.

Responsibilities

• Design and execute cross-functional revenue programs spanning the full GTM organization.
• Launch and run integrated programs covering outbound, SDR motions, regional partner activity, Marketing campaigns, and post-sales expansion/renewals.
• Translate CRO priorities into structured programs with defined owners, timelines, metrics, and accountability.
• Serve as the connective tissue across Sales, SDRs, Regional Partners, Customer Experience, Renewals, and Marketing to align on pipeline and revenue outcomes.
• Partner with Marketing to align campaigns to pipeline targets and ensure proper lead qualification and handoff.
• Develop outbound plays for specific segments and buyer scenarios; support field Sales with structured coverage and entry points for opportunities.
• Coordinate with Regional Partner Managers to build partner-sourced/partner-influenced pipeline and co-sell/co-market plays.
• Build and track post-sales expansion/renewals programs, including renewal risk intervention and cross-sell triggers.
• Own measurement framework for programs: pipeline contribution, stage conversion, close rate trends, and revenue attribution.

Skills

Revenue Operations

GTM strategy

Cross-functional collaboration

CRM data analysis

Executive presentation

Tools

Salesforce

Marketing Automation

Job description

About The Role

• The Sales Programs Manager sits within Revenue Operations and serves as the central program execution function across the full revenue organization. This role connects GTM (Sales, Sales Development, Regional Partner Managers, SE's, Customer Experience, Renewals), Marketing, and RevOps around a shared pipeline agenda, and works closely with the Chief Revenue Officer (CRO) as the primary stakeholder.
• This is a high visibility, execution focused role. The person in it will be expected to turn data into programs, programs into pipeline, and pipeline into closed revenue across every part of the GTM motion.

What You Will Do

• Cross functional program design and execution
• Design, launch, and run integrated revenue programs that span the full GTM organization, including outbound Sales and SDR motions, regional partner activity, Marketing campaigns, and post-sales expansion and renewal plays.
• Translate CRO priorities and revenue org objectives into structured programs with clear owners, timelines, metrics, and accountability across teams.
• Serve as the connective tissue across Sales, SDRs, Regional Partner Managers, Customer Experience, Renewals, and Marketing, ensuring all teams are moving toward shared pipeline and revenue outcomes.
• Pipeline generation and new business
• Partner with Marketing to align campaign activity to pipeline targets and ensure leads are properly qualified, sequenced, and handed off to the right team.
• Work with SDR leadership to build and maintain a library of outbound plays tied to specific segments, personas, and buying scenarios.
• Support field Sales with programmatic coverage of key segments, ensuring reps have structured plays to run and clear entry points for outbound and inbound opportunities.

Partner and channel programs

• Coordinate with Regional Partner Managers to build partner sourced and partner influenced pipeline programs, ensuring channel activity is instrumented, tracked, and integrated into the overall pipeline view.
• Develop structured co-sell and co-market plays that Regional Partner Managers can run with partners in their regions.
• Post-sales pipeline: expansion and renewals
• Build programs that connect Customer Experience and Renewals teams to pipeline goals, including structured expansion plays, cross sell and upsell triggers, and renewal risk intervention frameworks.
• Ensure post-sales pipeline is tracked and reported alongside new business pipeline so the CRO and leadership have a complete view of total revenue at risk and total revenue opportunity.

Revenue Operations alignment

• Own the measurement framework for all programs, including pipeline contribution by source and team, stage conversion rates, close rate trends, and revenue attribution.
• Work alongside RevOps colleagues on CRM data quality, pipeline reporting, and process to ensure programs are built on accurate, consistent data.
• Deliver regular program performance reporting to the CRO and revenue leadership, with clear recommendations on what to continue, adjust, or stop.

CRO partnership

• Act as a key execution partner to the CRO, sitting at the intersection of revenue and marketing strategy and translating joint priorities into programs the full GTM organization can run.
• Prepare pipeline and program performance updates for CRO review, leadership team meetings, and Board level reporting as required.
• Proactively surface pipeline risks, coverage gaps, and program opportunities before they become problems, so the CRO has the visibility needed to act.

What We Are Looking For

• Five or more years of experience in a revenue programs, sales operations, demand generation, or GTM strategy role at a B2B SaaS company.
• Demonstrated ability to design and run programs across multiple GTM functions, including at least two of the following: Sales, SDRs, partners, post-sales, or Marketing.
• Proven track record of programs that produced measurable pipeline or revenue results, with clear before and after metrics.
• Strong working knowledge of the full revenue cycle, from outbound prospecting and inbound qualification through close, expansion, and renewal.
• Solid data skills and comfort working inside a CRM (Salesforce preferred) and marketing automation tools. Able to build and interpret pipeline reports independently.
• Comfortable presenting to senior leadership and the CRO. Able to communicate program results and recommendations in a direct, numbers first way without relying on jargon.
• Ability to work across functions without formal authority, build credibility quickly, and drive execution through influence and collaboration.
• Experience with partner or channel programs is a strong advantage.

Why this role matters

• Revenue does not come from any single team. It comes from Sales, SDRs, partners, Customer Experience, Renewals, and Marketing all pulling in the same direction at the same time. This role exists to make that happen in a structured, measurable way. Sitting inside RevOps with a direct line to the CRO, the Sales Programs Manager has the visibility to see where the gaps are and the mandate to close them. The right person will have a material impact on pipeline, close rates, and revenue growth, and will be seen and valued at the highest level of the organization.

About Us

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