Sales Development Representative

Reel; Københavns Kommune; Hybrid; DKK 360,000 - 540,000; Full time

Benefits offered by this job

Base salary + warrant programme

30 days vacation (5 weeks + 1)

Pension with health insurance

Generous parental leave

Job summary

Reel is hiring a Sales Development Representative (SDR) in Copenhagen. You will be the first contact for many companies, identifying the right stakeholders and booking meetings for the sales team. Coaching starts from day one, with a focus on learning and impact.

You’ll engage mostly via outbound calls, research, and multi-channel outreach. No formal sales background is required, but curiosity for technology, sustainability, and business growth helps you thrive.

Qualifications

• No strict degree required; we value attitude and potential.
• Fluent in Danish and English.
• Interest in sustainability, climate action, or renewables.

Responsibilities

• Make outbound calls and research target companies.
• Reach out to new companies via phone, email, and LinkedIn.
• Have initial conversations with decision-makers; qualify leads.
• Book follow-up meetings for the sales team.
• Maintain and update CRM data to keep a transparent pipeline.
• Experiment with outreach tactics to improve conversions.

Skills

Outbound calls

Lead qualification

HubSpot CRM

Data hygiene

Bilingual Danish/English

Tools

HubSpot

Job description

About Reel Reel is building Europe's next-generation renewable energy platform, solving one of the biggest problems in today's energy markets: matching renewable supply with corporate demand. We're creating a new category by combining renewable energy optimization, a tech platform and tailored electricity supply solutions.

About Reel Reel is building Europe's next-generation renewable energy platform, solving one of the biggest problems in today's energy markets: matching renewable supply with corporate demand. We're creating a new category by combining renewable energy optimization, a tech platform and tailored electricity supply solutions. We rethink electricity from first principles to accelerate the shift to a carbon-free energy system - closing the gap between renewable producers and corporate consumers by enabling companies to increase the value of renewable energy, move beyond 'green claims' and achieve verifiable carbon reductions. How You Can Contribute As our Sales Development Representative (SDR), you’ll be the first conversation many companies have with Reel. You’ll find the right people, get them interested in our green electricity solutions, and book meetings for our sales team. Each meeting you set up is a step towards a company cutting both its energy costs and its emissions. You don’t need a degree or sales experience. You’ll get coaching from our sales team from day one, and you’ll learn a lot in a short time:

What Your Role Will Look Like

• Most of your time goes to outbound calls, with the rest spent researching companies and following up. You’ll have a weekly target for booked meetings.
• Reach out to new companies, mainly by phone, with email and LinkedIn alongside.
• Have first conversations with decision‑makers, qualify leads and book follow‑up meetings for the sales team (and at times, attend these meetings).
• Research target companies and stakeholders to tailor messaging and outreach.
• Maintain and update CRM data (HubSpot) to ensure a smooth and transparent sales pipeline. We’re a data‑driven sales team that prioritizes strong data hygiene.
• Experiment with different outreach tactics to improve conversion rates and share learnings with the team.

We think you will thrive in this role if

• You like talking to new people, including ones who aren’t expecting your call.
• You can hear a no without taking it personally, and pick up the phone again.
• You don’t mind doing the same thing many times a day, because you know that will get you closer to your goal.
• You are fluent in Danish and English.
• You don’t need sales experience. We care more about how you work than what’s on your CV. However, any experience in sales or customer‑facing roles is of course a plus.
• You have a genuine interest in sustainability, climate action, or renewable energy.
• You’re curious about technology and business.
• You are motivated to learn, grow, and contribute to a high-performing commercial team.
• You are looking for an exciting opportunity to get real work experience in a growing company.

Working at Reel At Reel, we care deeply about our people. We offer a workplace that values initiative, ownership and kindness, with ample room for personal and professional growth. We believe great teams are built by welcoming people with different backgrounds, perspectives, and lived experiences. You will join a tight-knit team on an ambitious journey, where the impact of your role will be visible and recognisable on a daily basis. Every colleague - from founders to student assistants - are in this together. We cherish focus and autonomy just as much as team work and setting time aside for having fun together - at our monthly socials, bi-annual offsites and daily coffee chats in our bright and spacious office in central Copenhagen, 2 minutes from the metro. Read more about working at Reel at our Careers page.

What We Offer You At Reel, we offer you an organisation that cares as much for its people as for the climate. We are committed to fostering an inclusive workplace where your personal growth and well-being is imperative. Please note that some of these benefits apply only to full-time employees.

• Compensation: A healthy base salary + warrant programme
• Vacation: 30 days (5 weeks + 1) of paid holidays to recharge
• Pension: Employer-supported pension scheme, including health insurance
• Parental leave: A generous parental leave policy
• Equipment: Choose your preferred IT setup (Mac, Windows, etc.) with a budget of 25,000 DKK
• Office: A vibrant office-first culture in central Copenhagen with a flexible remote work policy
• Lunch: A delicious lunch at the office every day — and your daily caffeine fix from our espresso machine
• Socials: Monthly social events and bi-annual offsites where we have fun, unwind, and nurture our team spirit
• Visa: We are unfortunately not able to offer relocation support for this role.

Interested?

We are very excited hearing from you. You can find more information about the interview process here.

You don't feel like you fulfill all the criteria?

We know that 'perfect' candidates do not exist. The only thing you need to ensure is that the problem we are solving at Reel is one you cannot wait to get out of bed for on Monday morning.

We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply.