Product Manager, Open Intelligence Activation

WPP Media Limited; København; Hybrid; DKK 1,100,000 - 1,900,000; Full time

Job summary

WPP Media Limited in Copenhagen seeks an experienced AdTech product strategist to own strategy, market intelligence and go-to-market plans across cross-channel activation. You will shape partnerships with SSPs and agencies, translating insights into a compelling product narrative and differentiated positioning.

You bring 5+ years in AdTech/MarTech, deep knowledge of programmatic ecosystems, and a founder mindset.

Qualifications

• 5+ years in AdTech/MarTech product, sales, or strategy.
• Deep understanding of programmatic advertising, SSP ecosystems, and agency workflows.
• Familiarity with cross-channel activation (CTV, display, video).
• Track record of shipping products that agencies or partners adopted.
• Founder mentality with conviction and willingness to take calculated risks.

Responsibilities

• Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics
• Expertise in cross-channel audience creation (CTV, display, video)
• Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities
• Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections
• Ensure partner alignment before launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care
• Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature)
• Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live
• Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups
• Translate product vision into clear requirements and user stories with Engineering
• Ship, learn, iterate—fast cycles beat perfect planning
• Ruthlessly kill features that don’t move the needle
• Work closely with Design, Data, and cross-functional teams to unblock and drive adoption

Skills

AdTech

Market intelligence

Product strategy

Go-to-market

AI

Job description

WPP Media Limited in Copenhagen seeks an experienced AdTech product strategist to own strategy, market intelligence and go-to-market plans across cross-channel activation. You will shape partnerships with SSPs and agencies, translating insights into a compelling product narrative and differentiated positioning.

You bring 5+ years in AdTech/MarTech, deep knowledge of programmatic ecosystems, and a founder mindset.