Manager - Product Enablement

VML group; København; Hybrid; DKK 800,000 - 1,100,000; Full time

Job summary

MAP, part of WPP Enterprise Solutions, seeks a Manager - Product Enablement to balance technical product guidance with team leadership in a hybrid environment. You will translate client needs into scalable enablement solutions while upholding product standards across clients.

You will set team strategy, run 1-1s, conduct performance reviews, and handle incident escalations, collaborating with product owners, developers, and client teams worldwide.

Qualifications

• Proven experience in a product specialist, technical project management, or product enablement role.
• Ability to define a standardized product approach across multiple clients.
• People management experience with 1-1s and performance reviews.
• Experience owning incident escalation and managing competing priorities.

Responsibilities

• Set the strategy and direction for the team and manage day-to-day operations.
• Own escalation for incidents and coordinate with stakeholders.
• Translate client needs into scalable product enablement solutions.
• Work with Product Owners, Developers, and client-facing colleagues.

Skills

Product enablement

People management

Stakeholder comms

Incident escalation

Distributed teams

CRM platforms

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Job description

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Join our Adoption & Product Enablement team and take ownership of how the world's most admired brands configure, adopt, and get value from our product. If you thrive at the intersection of deep technical product knowledge and people leadership and you're equally comfortable architecting the right solution, guiding a client toward the best approach, and developing a team, we have the perfect opportunity for you.

What will your day look like?

As a Manager - Product Enablement, your days will balance technical product enablement with team leadership. You'll act as the authority on our product's configuration and setup; translating client needs into the right approach, while safeguarding a consistent, standardized way of working across all clients. You'll act as a thoughtful gatekeeper for our product standards, knowing when to challenge a request and how to redirect it toward a more scalable, maintainable solution. A big part of this is bringing people along with you, clearly explaining the trade-offs and the thinking behind the path you recommend.

Alongside this, you'll set the strategy and direction for the team, manage day-to-day operations, and own escalation for incidents. You'll handle specific client requests, run 1-1s and performance reviews, and create an environment where your team can do their best work. Each day, you'll move fluidly between hands-on product guidance and the leadership that keeps the team aligned, motivated, and delivering.

Who are you going to work with?

You'll work closely with your team of P roduct S pecialists, as well as with Product Owners , Developers, Technical Project Managers, and client-facing colleagues. You'll be a trusted point of contact for clients on product setup and enablement, and an escalation partner for stakeholders across the business. We foster diversity and give you the autonomy to shape how your team operates while supporting your growth as a leader.

What do you bring to the table?

You are a confident, detail-oriented, and decisive individual who balances technical rigor with strong people skills. You can hold a standard, communicate the \"why\" behind a decision, and bring a team along with you. Additionally, you possess the following qualifications:

• Proven experience in a product specialist, technical project management, or product enablement role, with deep knowledge of product configuration and setup.
• Demonstrated ability to define and uphold a standardized product approach across multiple clients, including the confidence to decline or reshape out-of-scope requests.
• People management experience, including setting team strategy, running 1-1s, and conducting performance reviews.
• Experience owning incident escalation and managing competing priorities under pressure.
• Strong stakeholder and client-facing communication skills, with the ability to explain technical decisions to both technical and non-technical audiences.
• Adaptability to excel in a distributed, multicultural team setting.

Preferably, you also have:

• Experience with CRM, Marketing Automation, or Personalization platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze).
• A track record of improving product adoption, onboarding, or enablement processes at scale.
• Experience defining best practices, documentation, or governance frameworks for a product.
• A background that combines individual technical contribution with team leadership.
• Familiarity with working in an agency, consultancy, or technology Center of Excellence environment.

A leader in personalized customer experiences

MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

#LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.