Product Manager, OI Activate

WPP Media Limited; København; Hybrid; DKK 1,100,000 - 1,900,000; Full time

Job summary

WPP Media Limited in Copenhagen seeks an experienced AdTech product strategist to own strategy, market intelligence and go-to-market plans across cross-channel activation. You will shape partnerships with SSPs and agencies, translating insights into a compelling product narrative and differentiated positioning.

You bring 5+ years in AdTech/MarTech, deep knowledge of programmatic ecosystems, and a founder mindset.

Qualifications

• 5+ years in AdTech/MarTech product, sales, or strategy.
• Deep understanding of programmatic advertising, SSP ecosystems, and agency workflows.
• Familiarity with cross-channel activation (CTV, display, video).
• Track record of shipping products that agencies or partners adopted.
• Founder mentality with conviction and willingness to take calculated risks.

Responsibilities

• Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics
• Expertise in cross-channel audience creation (CTV, display, video)
• Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities
• Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections
• Ensure partner alignment before launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care
• Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature)
• Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live
• Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups
• Translate product vision into clear requirements and user stories with Engineering
• Ship, learn, iterate—fast cycles beat perfect planning
• Ruthlessly kill features that don’t move the needle
• Work closely with Design, Data, and cross-functional teams to unblock and drive adoption

Skills

AdTech

Market intelligence

Product strategy

Go-to-market

AI

Job description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we’re hiring:

You’re disrupting AdTech from inside one of the world’s largest media companies—with startup velocity and enterprise muscle to make SSPs and agencies move. We’re building Open Intelligence Activation , a programmable platform enabling cross-channel audience orchestration, supply-side targeting, and activation across SSP partners and Publishers.

This isn’t feature-shipping. It’s product leadership where your AdTech expertise, AI-powered strategy, and go-to-market conviction directly determine whether our products reshape how agencies activate audiences at scale.

What you’ll be doing:

What You Own

AdTech Strategy & Market Intelligence

• Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics
• Expertise in cross-channel audience creation (CTV, display, video)
• Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities
• Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections

Go-to-Market as Product Strategy

• Ensure partner alignment before launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care
• Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature)
• Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live
• Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups

Execution & Prioritization

• Maintain a prioritized, outcome-focused product backlog
• Translate product vision into clear requirements and user stories with Engineering
• Ship, learn, iterate—fast cycles beat perfect planning
• Ruthlessly kill features that don’t move the needle
• Work closely with Design, Data, and cross-functional teams to unblock and drive adoption

Who you’ll be working with:

Global advertising agencies are finally innovating in AdTech—and we’re leading. We have the technical capability to build what agencies need, the enterprise relationship muscle to make SSP partners move, and the startup velocity to iterate faster than incumbents. We’re literally on the edge of what’s possible in supply-side targeting and cross-channel orchestration.

What you’ll need:

AdTech Expertise

• 5+ years in AdTech/MarTech product, sales, or strategy
• Deep understanding of programmatic advertising, SSP ecosystems, supply-side dynamics, and agency workflows
• Familiarity with cross-channel activation (CTV, display, video) Behavioral and contextual targeting
• Track record of shipping products that agencies or partners adopted

Founder Mentality

• Uncomfortable managing process instead of driving outcomes
• Have conviction and communicate it compellingly
• Willing to take calculated risks and iterate

  AI-Forward & Go-to-Market Focused

  • Comfortable using AI as research and thinking partner for competitive analysis, market synthesis, and rapid ideation
  • You’ve successfully launched products with Sales/Marketing alignment
  • Understand that product success requires narrative alignment across engineering, sales, and strategy
  • Hands-on in drafting positioning frameworks, use cases, and enablement materials
  • Product Marketing experience a plus

  Execution Excellence

  • Comfortable operating with incomplete information and making decisions anyway
  • Detail-oriented on user stories and acceptance criteria, but never lose sight of strategy
  • Communicate clearly to both engineers and non-technical stakeholders
  • Work effectively within Agile frameworks without being religious about ceremony

  Who you are:

  You’re open_:_ We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

  You’re optimistic_:_ We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

  You’re extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

  What we’ll give you:

  Passionate, inspired people –We aim to create a culture in which people can do extraordinary work.

  Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

  Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

  #LI-Hybrid

  We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

  WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

  Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.