Product Enablement Manager: Lead Strategy & Adoption

Map; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

MAP is a world-leading growth partner within WPP, designing, building, and operating growth systems for top brands. As a Manager - Product Enablement, you will own the product configuration, translate client needs into scalable solutions, and lead a team to drive adoption and enablement.

You will collaborate with Product Specialists, Owners, Developers, Technical Project Managers, and client-facing colleagues, ensuring consistent standards while guiding growth across a distributed, multicultural

Qualifications

• Proven experience in a product specialist/enablement role with deep knowledge of product configuration and setup.
• Ability to define and uphold a standardized product approach across multiple clients, including declining or reshaping out-of-scope requests.
• People management experience, including setting team strategy, running 1-1s, and conducting performance reviews.
• Experience owning incident escalation and managing competing priorities under pressure.
• Strong stakeholder and client-facing communication skills, with the ability to explain technical decisions to both technical and non-technical audiences.
• Adaptability to excel in a distributed, multicultural team setting.
• Experience with CRM, Marketing Automation, or Personalization platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze).
• Track record of improving product adoption, onboarding, or enablement processes at scale.
• Experience defining best practices, documentation, or governance frameworks for a product.
• A background that combines individual technical contribution with team leadership.
• Familiarity with working in an agency, consultancy, or technology Center of Excellence environment.

Responsibilities

• Set strategy and direction for the team and manage day-to-day operations.
• Own escalation for incidents and balance competing priorities.
• Handle client requests and lead performance reviews with the team.
• Provide hands-on product guidance while aligning the team toward scalable solutions.

Skills

Product enablement leadership

Standardized product approach

People management

Incident escalation

Stakeholder communication

Adaptability in multicultural teams

CRM/Marketing platforms experience

Product adoption improvement

Documentation/governance

Technical leadership

Agency/Consultancy background

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Job description

MAP is a world-leading growth partner within WPP, designing, building, and operating growth systems for top brands. As a Manager - Product Enablement, you will own the product configuration, translate client needs into scalable solutions, and lead a team to drive adoption and enablement.

You will collaborate with Product Specialists, Owners, Developers, Technical Project Managers, and client-facing colleagues, ensuring consistent standards while guiding growth across a distributed, multicultural